--- title: News & Views | Thought Leadership | Bottle Rocket (6) description: Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. (6) --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_DigitalMaturity_Airship-3.jpg?width=300&name=BottleRocket_DigitalMaturity_Airship-3.jpg)](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) ## [Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) What exactly is digital maturity? And how do you determine your company’s digital maturity level—and improve it? [Aug 31, 2020 8:43:00 AM](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) [![11 Weeks Of Android – A Recap from Bottle Rocket’s Developers](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Android_Blog_Learn-06-06-02-3.jpg?width=300&name=Android_Blog_Learn-06-06-02-3.jpg)](https://blog.bottlerocketstudios.com/11-weeks-of-android-a-recap-from-bottle-rockets-developers) ## [11 Weeks Of Android – A Recap from Bottle Rocket’s Developers](https://blog.bottlerocketstudios.com/11-weeks-of-android-a-recap-from-bottle-rockets-developers) And this time, we get a deep dive into one of 11 different announcements over the course of 11 weeks that coincide with the launch of Android 11. [Aug 31, 2020 5:03:00 AM](https://blog.bottlerocketstudios.com/11-weeks-of-android-a-recap-from-bottle-rockets-developers) [![16 Tech Experts Choose The Best Network Troubleshooting Tools](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_NetworkTroubleshootingTools_Forbes-3.jpg?width=300&name=BottleRocket_NetworkTroubleshootingTools_Forbes-3.jpg)](https://blog.bottlerocketstudios.com/16-tech-experts-choose-the-best-network-troubleshooting-tools) ## [16 Tech Experts Choose The Best Network Troubleshooting Tools](https://blog.bottlerocketstudios.com/16-tech-experts-choose-the-best-network-troubleshooting-tools) Members of Forbes Technology Council share their favorite network troubleshooting tools that every IT pro should know about. [Aug 21, 2020 2:22:00 PM](https://blog.bottlerocketstudios.com/16-tech-experts-choose-the-best-network-troubleshooting-tools) [![Reflecting On My First Few Weeks at Bottle Rocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_FirstWeekatBR-3.jpg?width=300&name=BottleRocket_FirstWeekatBR-3.jpg)](https://blog.bottlerocketstudios.com/reflecting-on-my-first-few-weeks-at-bottle-rocket) ## [Reflecting On My First Few Weeks at Bottle Rocket](https://blog.bottlerocketstudios.com/reflecting-on-my-first-few-weeks-at-bottle-rocket) Fareed Huda recaps his first four weeks at Bottle Rocket including his experiences working with new teammates and the culture. [Aug 19, 2020 3:04:00 PM](https://blog.bottlerocketstudios.com/reflecting-on-my-first-few-weeks-at-bottle-rocket) [![The First Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_FirstLawOfCustomerRetention-3.jpg?width=300&name=BottleRocket_FirstLawOfCustomerRetention-3.jpg)](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) ## [The First Law of Customer Retention](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience. [Aug 19, 2020 9:20:00 AM](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) [![Implementing a Flutter CI/CD Pipeline in Jenkins: Part 4(Jenkinsfile — Android and iOS/Fastlane)](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_Flutter4-3.jpg?width=300&name=BottleRocket_Flutter4-3.jpg)](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-4jenkinsfile-android-and-ios-fastlane) ## [Implementing a Flutter CI/CD Pipeline in Jenkins: Part 4(Jenkinsfile — Android and iOS/Fastlane)](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-4jenkinsfile-android-and-ios-fastlane) This fourth and final part of the series, I’ll explain the Android and iOS bits of the Jenkinsfile and what is necessary to distribute to AppCenter. [Aug 3, 2020 2:54:00 PM](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-4jenkinsfile-android-and-ios-fastlane) [![Implementing a Flutter CI/CD Pipeline in Jenkins: Part 3 (Jenkinsfile Setup)](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_Flutter3-3.jpg?width=300&name=BottleRocket_Flutter3-3.jpg)](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-3-jenkinsfile-setup) ## [Implementing a Flutter CI/CD Pipeline in Jenkins: Part 3 (Jenkinsfile Setup)](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-3-jenkinsfile-setup) This step assumes you have a Jenkins server initiated and that you have gone through the initial setup steps in parts 1 and 2. [Jul 27, 2020 2:48:00 PM](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-3-jenkinsfile-setup) [![Tech Pros: Boost Your Skills With These 14 Resources](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_BoostYourSkills-3.jpg?width=300&name=BottleRocket_BoostYourSkills-3.jpg)](https://blog.bottlerocketstudios.com/tech-pros-boost-your-skills-with-these-14-resources) ## [Tech Pros: Boost Your Skills With These 14 Resources](https://blog.bottlerocketstudios.com/tech-pros-boost-your-skills-with-these-14-resources) 14 members of Forbes Technology Council highlight which online (and offline) resources they recommend other tech pros tap into. [Jul 27, 2020 1:23:00 PM](https://blog.bottlerocketstudios.com/tech-pros-boost-your-skills-with-these-14-resources) [![Does a Raise or Remote Work Sound Better?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/WallStreetJournal-3.jpg?width=300&name=WallStreetJournal-3.jpg)](https://blog.bottlerocketstudios.com/does-a-raise-or-remote-work-sound-better) ## [Does a Raise or Remote Work Sound Better?](https://blog.bottlerocketstudios.com/does-a-raise-or-remote-work-sound-better) Telecommuting is emerging as a coveted perk. Workers and their companies see the benefits, but how will they feel in 2021? [Jul 24, 2020 11:44:00 AM](https://blog.bottlerocketstudios.com/does-a-raise-or-remote-work-sound-better) [![Employees Are Customers Too](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Employee_CustomersToo-3.jpg?width=300&name=Employee_CustomersToo-3.jpg)](https://blog.bottlerocketstudios.com/employees-are-customers-too) ## [Employees Are Customers Too](https://blog.bottlerocketstudios.com/employees-are-customers-too) Experiences are the lifeblood of many companies and allow them to safely and efficiently interact with customers. But what about employees? [Jul 24, 2020 11:41:00 AM](https://blog.bottlerocketstudios.com/employees-are-customers-too) [![16 Tech Trends That Will Soon Shake Up The Consumer Market](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_16TechTrends_Forbes-3.jpg?width=300&name=BottleRocket_16TechTrends_Forbes-3.jpg)](https://blog.bottlerocketstudios.com/16-tech-trends-that-will-soon-shake-up-the-consumer-market) ## [16 Tech Trends That Will Soon Shake Up The Consumer Market](https://blog.bottlerocketstudios.com/16-tech-trends-that-will-soon-shake-up-the-consumer-market) The Forbes Technology Council share 16 major tech developments they believe will shake things up in the consumer market. [Jul 21, 2020 1:20:00 PM](https://blog.bottlerocketstudios.com/16-tech-trends-that-will-soon-shake-up-the-consumer-market) [![Implementing a Flutter CI/CD Pipeline in Jenkins: Part 2 (Jenkins Instance Setup)](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_Flutter2-3.jpg?width=300&name=BottleRocket_Flutter2-3.jpg)](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-2-jenkins-instance-setup) ## [Implementing a Flutter CI/CD Pipeline in Jenkins: Part 2 (Jenkins Instance Setup)](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-2-jenkins-instance-setup) One of the first things I learned in my Jenkins education is that the easiest way to set up a Jenkins pipeline, is to use a Jenkinsfile. [Jul 17, 2020 2:30:00 PM](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-2-jenkins-instance-setup) [![16 Powerful ‘Startup’ Strategies For Your Tech Team](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_16StartupStrategies_Forbes-3.jpg?width=300&name=BottleRocket_16StartupStrategies_Forbes-3.jpg)](https://blog.bottlerocketstudios.com/16-powerful-startup-strategies-for-your-tech-team) ## [16 Powerful ‘Startup’ Strategies For Your Tech Team](https://blog.bottlerocketstudios.com/16-powerful-startup-strategies-for-your-tech-team) 16 members of Forbes Technology Council answered what steps an enterprise tech team can take to operate more like a startup [Jul 15, 2020 11:48:00 AM](https://blog.bottlerocketstudios.com/16-powerful-startup-strategies-for-your-tech-team) [![AI and ML help digital brands deliver exceptional UX](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ClickZ_AI-3.jpg?width=300&name=ClickZ_AI-3.jpg)](https://blog.bottlerocketstudios.com/ai-and-ml-help-digital-brands-deliver-exceptional-ux) ## [AI and ML help digital brands deliver exceptional UX](https://blog.bottlerocketstudios.com/ai-and-ml-help-digital-brands-deliver-exceptional-ux) Adolphus Nolan highlights how AI and ML are helping marketers exceed some of the loftier user experience expectations with essentially minimal effort. [Jul 15, 2020 11:31:00 AM](https://blog.bottlerocketstudios.com/ai-and-ml-help-digital-brands-deliver-exceptional-ux) [![The 16 Most Influential (And Inspirational) Modern Tech Leaders, According To Industry Experts](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_16Leader_Forbes-3.jpg?width=300&name=BottleRocket_16Leader_Forbes-3.jpg)](https://blog.bottlerocketstudios.com/the-16-most-influential-and-inspirational-modern-tech-leaders-according-to-industry-experts) ## [The 16 Most Influential (And Inspirational) Modern Tech Leaders, According To Industry Experts](https://blog.bottlerocketstudios.com/the-16-most-influential-and-inspirational-modern-tech-leaders-according-to-industry-experts) Members of the Forbes Technology Council shared their choice of the most influential tech industry leader of our era, and why. [Jul 10, 2020 11:38:00 AM](https://blog.bottlerocketstudios.com/the-16-most-influential-and-inspirational-modern-tech-leaders-according-to-industry-experts) [![Implementing a Flutter CI/CD Pipeline in Jenkins: Part 1 (Introduction, Strategy, and Environment Setup)](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Flutter_1-3.jpg?width=300&name=Flutter_1-3.jpg)](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-1-introduction-strategy-and-environment-setup) ## [Implementing a Flutter CI/CD Pipeline in Jenkins: Part 1 (Introduction, Strategy, and Environment Setup)](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-1-introduction-strategy-and-environment-setup) In order to seriously consider a toolkit for development it must be possible to implement a Continuous Integration/Continuous Deployment pipeline for that toolkit. [Jul 10, 2020 11:26:00 AM](https://blog.bottlerocketstudios.com/implementing-a-flutter-ci-cd-pipeline-in-jenkins-part-1-introduction-strategy-and-environment-setup) [![NTX Inno’s 2020 Inno on Fire](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_NTX_InnoOnFire-3.jpg?width=300&name=BottleRocket_NTX_InnoOnFire-3.jpg)](https://blog.bottlerocketstudios.com/ntx-innos-2020-inno-on-fire) ## [NTX Inno’s 2020 Inno on Fire](https://blog.bottlerocketstudios.com/ntx-innos-2020-inno-on-fire) View NTX Inno's 2020 Fire winners, which includes a list of 50 people and companies that are crushing it in North Texas. [Jul 9, 2020 2:17:00 PM](https://blog.bottlerocketstudios.com/ntx-innos-2020-inno-on-fire) [![Bottle Rocket’s Calvin Carter: ‘We estimate we are 10% more efficient working from wherever.’](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DallasInnovates_WorkFromWherever_MoreEfficient-3.jpg?width=300&name=DallasInnovates_WorkFromWherever_MoreEfficient-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rockets-calvin-carter-we-estimate-we-are-10-more-efficient-working-from-wherever) ## [Bottle Rocket’s Calvin Carter: ‘We estimate we are 10% more efficient working from wherever.’](https://blog.bottlerocketstudios.com/bottle-rockets-calvin-carter-we-estimate-we-are-10-more-efficient-working-from-wherever) Bottle Rocket CEO & Founder Calvin Carter discussed with Dallas Innovates how the company is adapting to the future of work and business. [Jul 1, 2020 11:24:00 AM](https://blog.bottlerocketstudios.com/bottle-rockets-calvin-carter-we-estimate-we-are-10-more-efficient-working-from-wherever) [![Optimizing Mobile Growth in a Post-COVID-19 Era](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/MobileGrowth_PostCOVID19-3.jpg?width=300&name=MobileGrowth_PostCOVID19-3.jpg)](https://blog.bottlerocketstudios.com/optimizing-mobile-growth-in-a-post-covid-19-era) ## [Optimizing Mobile Growth in a Post-COVID-19 Era](https://blog.bottlerocketstudios.com/optimizing-mobile-growth-in-a-post-covid-19-era) What do these connected customers want? They want simple and seamless mobile experiences that are both efficient and fun. [Jun 30, 2020 10:49:00 AM](https://blog.bottlerocketstudios.com/optimizing-mobile-growth-in-a-post-covid-19-era) [![Finding Pride through Advocacy: Rocketeers create grassroots fundraiser for LGBTQIA+ community](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Pride_1-3.jpg?width=300&name=Pride_1-3.jpg)](https://blog.bottlerocketstudios.com/finding-pride-through-advocacy-rocketeers-create-grassroots-fundraiser-for-lgbtqia-community) ## [Finding Pride through Advocacy: Rocketeers create grassroots fundraiser for LGBTQIA+ community](https://blog.bottlerocketstudios.com/finding-pride-through-advocacy-rocketeers-create-grassroots-fundraiser-for-lgbtqia-community) We are proud to see continued efforts with Inclusion and Diversity teams at Bottle Rocket as well to provide a safe and equitable work culture. [Jun 30, 2020 2:07:00 AM](https://blog.bottlerocketstudios.com/finding-pride-through-advocacy-rocketeers-create-grassroots-fundraiser-for-lgbtqia-community) [![Grocery in the Age of COVID-19](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Grocery_COVID19-3.jpg?width=300&name=Grocery_COVID19-3.jpg)](https://blog.bottlerocketstudios.com/grocery-in-the-age-of-covid-19) ## [Grocery in the Age of COVID-19](https://blog.bottlerocketstudios.com/grocery-in-the-age-of-covid-19) For the past few weeks, we’ve worked with our partners at Alpha to learn more about how grocery buying behaviors and how preferences have changed. [Jun 23, 2020 10:43:02 AM](https://blog.bottlerocketstudios.com/grocery-in-the-age-of-covid-19) [![Managing Dispersed Teams: Why your team needs a Technical Delivery Lead](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TechnicalDeliveryLead-01-3.jpg?width=300&name=TechnicalDeliveryLead-01-3.jpg)](https://blog.bottlerocketstudios.com/managing-dispersed-teams-why-your-team-needs-a-technical-delivery-lead) ## [Managing Dispersed Teams: Why your team needs a Technical Delivery Lead](https://blog.bottlerocketstudios.com/managing-dispersed-teams-why-your-team-needs-a-technical-delivery-lead) The Technical Delivery role is responsible for the delivery of the development, project leadership, quality, and timely delivery of the project. [Jun 23, 2020 10:07:00 AM](https://blog.bottlerocketstudios.com/managing-dispersed-teams-why-your-team-needs-a-technical-delivery-lead) [![Bottle Rocket is a Certified Segment Partner](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Segment_Header-3.jpg?width=300&name=Segment_Header-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-is-a-certified-segment-partner) ## [Bottle Rocket is a Certified Segment Partner](https://blog.bottlerocketstudios.com/bottle-rocket-is-a-certified-segment-partner) To support our clients’ growing Product Growth needs, Bottle Rocket has formed strong partnerships with industry-leading technology companies and has developed deep domain expertise in customer data infrastructure. This expertise will help the clients we support take control of their data to build trusted relationships with their customers while putting privacy first. Today, we are \[…\] [Jun 22, 2020 3:03:00 PM](https://blog.bottlerocketstudios.com/bottle-rocket-is-a-certified-segment-partner) [![Bottle Rocket Engineers Create Finalist App for Google’s Android Challenge](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/AndroidChallenge_PRNewswire-3.jpg?width=300&name=AndroidChallenge_PRNewswire-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-engineers-create-finalist-app-for-googles-android-challenge) ## [Bottle Rocket Engineers Create Finalist App for Google’s Android Challenge](https://blog.bottlerocketstudios.com/bottle-rocket-engineers-create-finalist-app-for-googles-android-challenge) A team of Bottle Rocket engineers collaborated to create a one-of-a-kind app that earned them a finalist position in the Android Challenge. [Jun 22, 2020 2:47:00 PM](https://blog.bottlerocketstudios.com/bottle-rocket-engineers-create-finalist-app-for-googles-android-challenge) [![Bottle Rocket’s Path Finder Machine Learning Concept Selected as one of a Dozen Finalists in the Latest Android Challenge](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Pathfinder_App-3.jpg?width=300&name=Pathfinder_App-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rockets-path-finder-machine-learning-concept-selected-as-one-of-a-dozen-finalists-in-the-latest-android-challenge) ## [Bottle Rocket’s Path Finder Machine Learning Concept Selected as one of a Dozen Finalists in the Latest Android Challenge](https://blog.bottlerocketstudios.com/bottle-rockets-path-finder-machine-learning-concept-selected-as-one-of-a-dozen-finalists-in-the-latest-android-challenge) The app has been released to the public and is currently available in the Google Play store. The Path Finder app is also featured among other finalists in a curated ML collection by Google. [Jun 22, 2020 10:00:55 AM](https://blog.bottlerocketstudios.com/bottle-rockets-path-finder-machine-learning-concept-selected-as-one-of-a-dozen-finalists-in-the-latest-android-challenge) [![How to Empathetically Design APIs That Developers Will Love](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_Empathetic_API-3.jpg?width=300&name=BottleRocket_Empathetic_API-3.jpg)](https://blog.bottlerocketstudios.com/how-to-empathetically-design-apis-that-developers-will-love) ## [How to Empathetically Design APIs That Developers Will Love](https://blog.bottlerocketstudios.com/how-to-empathetically-design-apis-that-developers-will-love) We've learned that API design can have a profound impact on user interfaces and thus user experiences. [Jun 16, 2020 11:20:33 AM](https://blog.bottlerocketstudios.com/how-to-empathetically-design-apis-that-developers-will-love) [![Juneteenth’s Celebration of Freedom Adds Momentum to Movement for Racial Equality, Justice](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_DRC_Juneteenth-3.jpg?width=300&name=BottleRocket_DRC_Juneteenth-3.jpg)](https://blog.bottlerocketstudios.com/juneteenths-celebration-of-freedom-adds-momentum-to-movement-for-racial-equality-justice) ## [Juneteenth’s Celebration of Freedom Adds Momentum to Movement for Racial Equality, Justice](https://blog.bottlerocketstudios.com/juneteenths-celebration-of-freedom-adds-momentum-to-movement-for-racial-equality-justice) Juneteenth is a 155-year-old annual celebration of freedom and independence for African Americans in the United States. [Jun 16, 2020 11:15:26 AM](https://blog.bottlerocketstudios.com/juneteenths-celebration-of-freedom-adds-momentum-to-movement-for-racial-equality-justice) [![Nike and 47 more companies just made Juneteenth a paid holiday](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_MSN_Juneteenth-3.jpg?width=300&name=BottleRocket_MSN_Juneteenth-3.jpg)](https://blog.bottlerocketstudios.com/nike-and-47-more-companies-just-made-juneteenth-a-paid-holiday) ## [Nike and 47 more companies just made Juneteenth a paid holiday](https://blog.bottlerocketstudios.com/nike-and-47-more-companies-just-made-juneteenth-a-paid-holiday) In 1865, June 19 marked the end of the Civil War and slavery. [Jun 16, 2020 8:19:29 AM](https://blog.bottlerocketstudios.com/nike-and-47-more-companies-just-made-juneteenth-a-paid-holiday) [![Accelerating Change is Product Management](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Product_Podcast-3.jpg?width=300&name=Product_Podcast-3.jpg)](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) ## [Accelerating Change is Product Management](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) Rajesh Midha is featured on the This Is Product Management podcast speaking about product management and growth. [Jun 15, 2020 3:30:00 PM](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) [![The Power of Product + Marketing](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ProductAndMarketing-3.jpg?width=300&name=ProductAndMarketing-3.jpg)](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) ## [The Power of Product + Marketing](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) The holy grail of marketing is sending the right message to the right user at the right time. [Jun 15, 2020 3:19:00 PM](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) [![Bottle Rocket Joins The Dallas Regional Chamber in Committing to Leading Change in Dallas](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DRC_BLM-3.jpg?width=300&name=DRC_BLM-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-joins-the-dallas-regional-chamber-in-committing-to-leading-change-in-dallas) ## [Bottle Rocket Joins The Dallas Regional Chamber in Committing to Leading Change in Dallas](https://blog.bottlerocketstudios.com/bottle-rocket-joins-the-dallas-regional-chamber-in-committing-to-leading-change-in-dallas) The Dallas business community is committed to work every day in every way to build a more inclusive community. [Jun 15, 2020 3:01:00 PM](https://blog.bottlerocketstudios.com/bottle-rocket-joins-the-dallas-regional-chamber-in-committing-to-leading-change-in-dallas) [![TechTitans Podcast: Interview with Calvin Carter](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_TechTitans_Podcast-3.jpg?width=300&name=BottleRocket_TechTitans_Podcast-3.jpg)](https://blog.bottlerocketstudios.com/techtitans-podcast-interview-with-calvin-carter) ## [TechTitans Podcast: Interview with Calvin Carter](https://blog.bottlerocketstudios.com/techtitans-podcast-interview-with-calvin-carter) Calvin talks about allowing employees to work from wherever, on top of their self-managed vacation plan [Jun 15, 2020 11:27:00 AM](https://blog.bottlerocketstudios.com/techtitans-podcast-interview-with-calvin-carter) [![Bottle Rocket makes Juneteenth a holiday for its 250-person workforce](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/NTX_Inno_Juneteenth-3.jpg?width=300&name=NTX_Inno_Juneteenth-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-makes-juneteenth-a-holiday-for-its-250-person-workforce) ## [Bottle Rocket makes Juneteenth a holiday for its 250-person workforce](https://blog.bottlerocketstudios.com/bottle-rocket-makes-juneteenth-a-holiday-for-its-250-person-workforce) Bottle Rocket announced it plans to give its 250-person workforce a new holiday this Friday, in honor of Juneteenth. [Jun 15, 2020 10:42:00 AM](https://blog.bottlerocketstudios.com/bottle-rocket-makes-juneteenth-a-holiday-for-its-250-person-workforce) [![The Juneteenth Movement: Bottle Rocket Designates June 19 ‘A Company-Wide Day of Reflection, Learning, and Action’](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DallasInnovates_Juneteenth-3.jpg?width=300&name=DallasInnovates_Juneteenth-3.jpg)](https://blog.bottlerocketstudios.com/the-juneteenth-movement-bottle-rocket-designates-june-19-a-company-wide-day-of-reflection-learning-and-action) ## [The Juneteenth Movement: Bottle Rocket Designates June 19 ‘A Company-Wide Day of Reflection, Learning, and Action’](https://blog.bottlerocketstudios.com/the-juneteenth-movement-bottle-rocket-designates-june-19-a-company-wide-day-of-reflection-learning-and-action) Bottle Rocket has activated a campaign called the Juneteenth Movement to bring together businesses in Dallas to fight racial injustice, [Jun 15, 2020 10:38:00 AM](https://blog.bottlerocketstudios.com/the-juneteenth-movement-bottle-rocket-designates-june-19-a-company-wide-day-of-reflection-learning-and-action) [![Bottle Rocket launches Juneteenth Movement with a call to action for all businesses to join](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/PR_Newswire_Juneteenth-3.jpg?width=300&name=PR_Newswire_Juneteenth-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-launches-juneteenth-movement-with-a-call-to-action-for-all-businesses-to-join) ## [Bottle Rocket launches Juneteenth Movement with a call to action for all businesses to join](https://blog.bottlerocketstudios.com/bottle-rocket-launches-juneteenth-movement-with-a-call-to-action-for-all-businesses-to-join) Today, Bottle Rocket made a bold commitment to its employees, the Dallas community and the world by launching what the company is calling the Juneteenth Movement. [Jun 15, 2020 10:27:00 AM](https://blog.bottlerocketstudios.com/bottle-rocket-launches-juneteenth-movement-with-a-call-to-action-for-all-businesses-to-join) [![Juneteenth becomes a holiday for J.C. Penney, Quicken Loans, Spotify, Bottle Rocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DallasNews_Juneteenth-3.jpg?width=300&name=DallasNews_Juneteenth-3.jpg)](https://blog.bottlerocketstudios.com/juneteenth-becomes-a-holiday-for-j-c-penney-quicken-loans-spotify-bottle-rocket) ## [Juneteenth becomes a holiday for J.C. Penney, Quicken Loans, Spotify, Bottle Rocket](https://blog.bottlerocketstudios.com/juneteenth-becomes-a-holiday-for-j-c-penney-quicken-loans-spotify-bottle-rocket) Companies are designating this Friday a paid day off. Americans celebrate Juneteenth to remember the end of slavery after the Civil War. [Jun 15, 2020 10:22:00 AM](https://blog.bottlerocketstudios.com/juneteenth-becomes-a-holiday-for-j-c-penney-quicken-loans-spotify-bottle-rocket) [![16 Tech Experts Weigh In On The Potential Of Edge Computing](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_16Experts_EdgeComputing-3.jpg?width=300&name=BottleRocket_16Experts_EdgeComputing-3.jpg)](https://blog.bottlerocketstudios.com/16-tech-experts-weigh-in-on-the-potential-of-edge-computing) ## [16 Tech Experts Weigh In On The Potential Of Edge Computing](https://blog.bottlerocketstudios.com/16-tech-experts-weigh-in-on-the-potential-of-edge-computing) Many companies don’t realize the full potential of edge computing and how much it can change business and industry for the better. [Jun 11, 2020 3:40:45 PM](https://blog.bottlerocketstudios.com/16-tech-experts-weigh-in-on-the-potential-of-edge-computing) [![A Tale of Two Police Departments](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TaleOfTwoPoliceDepartments-3.jpg?width=300&name=TaleOfTwoPoliceDepartments-3.jpg)](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) ## [A Tale of Two Police Departments](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) A north star metric set in place for over three decades has helped shape what you currently see today, protests occur daily calling for action and justice to be served in the name of police brutality. [Jun 10, 2020 10:33:00 AM](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) [![Confronting COVID-19 QA Series: Calvin Carter, Bottle Rocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ConfrontingCOVID-3.jpg?width=300&name=ConfrontingCOVID-3.jpg)](https://blog.bottlerocketstudios.com/confronting-covid-19-qa-series-calvin-carter-bottle-rocket) ## [Confronting COVID-19 QA Series: Calvin Carter, Bottle Rocket](https://blog.bottlerocketstudios.com/confronting-covid-19-qa-series-calvin-carter-bottle-rocket) Calvin Carter provides insights on the company’s new “work from wherever” model, maintaining a collaborative spirit, and adapting to the future of work and business. [Jun 2, 2020 2:57:00 PM](https://blog.bottlerocketstudios.com/confronting-covid-19-qa-series-calvin-carter-bottle-rocket) [![API Design: Empathetic Design for Technical Consumers](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/API_Design-Jun-16-2021-06-34-05-08-AM.jpg?width=300&name=API_Design-Jun-16-2021-06-34-05-08-AM.jpg)](https://blog.bottlerocketstudios.com/api-design-empathetic-design-for-technical-consumers) ## [API Design: Empathetic Design for Technical Consumers](https://blog.bottlerocketstudios.com/api-design-empathetic-design-for-technical-consumers) Poorly designed APIs can lead to awkward, unnatural or inefficient workflows within a user’s experience while a well-designed API can mitigate these issues [Jun 1, 2020 2:52:00 PM](https://blog.bottlerocketstudios.com/api-design-empathetic-design-for-technical-consumers) [![Dollar General’s strategy was to go where Walmart wasn’t, and it’s paid off massively during the pandemic](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BusinessInsider_DollarGeneral-3.jpg?width=300&name=BusinessInsider_DollarGeneral-3.jpg)](https://blog.bottlerocketstudios.com/dollar-generals-strategy-was-to-go-where-walmart-wasnt-and-its-paid-off-massively-during-the-pandemic) ## [Dollar General’s strategy was to go where Walmart wasn’t, and it’s paid off massively during the pandemic](https://blog.bottlerocketstudios.com/dollar-generals-strategy-was-to-go-where-walmart-wasnt-and-its-paid-off-massively-during-the-pandemic) Dollar General reported first-quarter earnings results on Thursday. Same-store sales surged, far outpacing its rivals including Walmart and Target. [May 28, 2020 2:38:35 PM](https://blog.bottlerocketstudios.com/dollar-generals-strategy-was-to-go-where-walmart-wasnt-and-its-paid-off-massively-during-the-pandemic) [![16 Industries That Are Hungry For Development Talent](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_16Industries_Forbes-3.jpg?width=300&name=BottleRocket_16Industries_Forbes-3.jpg)](https://blog.bottlerocketstudios.com/16-industries-that-are-hungry-for-development-talent) ## [16 Industries That Are Hungry For Development Talent](https://blog.bottlerocketstudios.com/16-industries-that-are-hungry-for-development-talent) In our tech-forward world, the need for talented developers has extended far beyond companies in the technology sector. 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