Dollar General’s strategy was to go where Walmart wasn’t, and it’s paid off massively during the pandemic

  • Dollar General reported first-quarter earnings results on Thursday. Same-store sales surged, far outpacing its rivals including Walmart and Target. 
  • Analysts say the company was uniquely positioned to grow at a faster pace because it has stores in predominantly rural and urban areas. 
  • "Many households were reluctant to travel too far and some were nervous about visiting big box stores where it is very difficult to reduce dwell time," one analyst said. 

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Published by Bottle Rocket in Digital Strategy, COVID, News and Awards