Doina Harris, Chief Product Officer at Simon Data, shares how companies can unlock the power of customer data while driving marketing results faster and ultimately driving growth.
As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity
Today brands must accept the hyper-competitive nature of our current environment and leverage word of mouth as one piece of a much larger and more complex digital strategy.
Marketing teams need to prove ROI, and product teams need to solve for engagement and retention.
Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole