With an added focus on this core capability, Bottle Rocket has been able to add even greater value to businesses through iterative product development.
As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity
What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two.
The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led.
Implementing continuous iteration into your business will help you create products that people grow to love over time.
There’s an obvious need for clarity between the two roles: What are some of the key differences that are simple for all interested parties to understand?
In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are.
Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities.
75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19.
The idea of minimum viable product is very popular with startups, but more often than not, MVPs turn into MFPs.
In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win?
Rajesh Midha is featured on the This Is Product Management podcast speaking about product management and growth.
The holy grail of marketing is sending the right message to the right user at the right time.
It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty.
Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset.
Rajesh Midha, Chief Strategy & Operations Officer, highlights the need for healthcare companies to digitally evolve in the age of COVID-19 and beyond.