--- title: News & Views | Thought Leadership | Bottle Rocket | Product Management description: Product Management | Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![Scaled Agile Framework (SAFe): PI Events Help your Organization Achieve Business Agility for Maximum Customer Value](https://blog.bottlerocketstudios.com/hs-fs/hubfs/PI_Planning.jpg?width=300&name=PI_Planning.jpg)](https://blog.bottlerocketstudios.com/scaled-agile-framework-safe-pi-events-help-your-organization-achieve-business-agility-for-maximum-customer-value) ## [Scaled Agile Framework (SAFe): PI Events Help your Organization Achieve Business Agility for Maximum Customer Value](https://blog.bottlerocketstudios.com/scaled-agile-framework-safe-pi-events-help-your-organization-achieve-business-agility-for-maximum-customer-value) Find out 8 key questions that frequently come up in our conversations about PI Events and the benefits of this process. [Mar 29, 2023 5:34:00 PM](https://blog.bottlerocketstudios.com/scaled-agile-framework-safe-pi-events-help-your-organization-achieve-business-agility-for-maximum-customer-value) [![How to make data-driven decisions about your digital product with extreme clarity](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ProductMaps.jpg?width=300&name=ProductMaps.jpg)](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) ## [How to make data-driven decisions about your digital product with extreme clarity](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) Raina Probst, Carla Salcedo, and Tyler Robb explore 10 expert use cases and 8 key benefits for any product-led organization. [Mar 13, 2023 12:27:25 PM](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) [![Bottle Rocket celebrates unprecedented 400% growth in Product Management Practice](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220420-1.jpg?width=300&name=BR_Blog-20220420-1.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-celebrates-unprecedented-500-growth-in-product-management-practice) ## [Bottle Rocket celebrates unprecedented 400% growth in Product Management Practice](https://blog.bottlerocketstudios.com/bottle-rocket-celebrates-unprecedented-500-growth-in-product-management-practice) With an added focus on this core capability, Bottle Rocket has been able to add even greater value to businesses through iterative product development. [Apr 20, 2022 12:49:00 PM](https://blog.bottlerocketstudios.com/bottle-rocket-celebrates-unprecedented-500-growth-in-product-management-practice) [![A Guide for Product Managers](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_ProductMarketing.png?width=300&name=BlogPost_ProductMarketing.png)](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) ## [A Guide for Product Managers](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity [Jan 31, 2022 3:45:14 PM](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) [![Product Roadmap Is Not Product Strategy](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Blog_ProductRoadmapIsNotProductStrategy.jpg?width=300&name=Blog_ProductRoadmapIsNotProductStrategy.jpg)](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) ## [Product Roadmap Is Not Product Strategy](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two. [Aug 2, 2021 1:14:31 PM](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) [![3 Tips to Becoming a More Product-Led Organization](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_ProductLed-01.jpg?width=300&name=BlogPost_ProductLed-01.jpg)](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) ## [3 Tips to Becoming a More Product-Led Organization](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led. [Jul 29, 2021 4:45:06 PM](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) [![Want to Build Products Customers Love? Prioritize Iteration.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BlogPost_Iteration.jpg?width=300&name=BlogPost_Iteration.jpg)](https://blog.bottlerocketstudios.com/want-to-build-products-customers-love-prioritize-iteration) ## [Want to Build Products Customers Love? Prioritize Iteration.](https://blog.bottlerocketstudios.com/want-to-build-products-customers-love-prioritize-iteration) Implementing continuous iteration into your business will help you create products that people grow to love over time. [Feb 17, 2021 2:25:18 PM](https://blog.bottlerocketstudios.com/want-to-build-products-customers-love-prioritize-iteration) [![Product Managers Versus Project Managers: We Need Some Clarity](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Product_Vs_Project.jpg?width=300&name=Product_Vs_Project.jpg)](https://blog.bottlerocketstudios.com/product-managers-versus-project-managers-we-need-some-clarity) ## [Product Managers Versus Project Managers: We Need Some Clarity](https://blog.bottlerocketstudios.com/product-managers-versus-project-managers-we-need-some-clarity) There’s an obvious need for clarity between the two roles: What are some of the key differences that are simple for all interested parties to understand? [Jan 19, 2021 1:47:00 PM](https://blog.bottlerocketstudios.com/product-managers-versus-project-managers-we-need-some-clarity) [![Are You In The “In-Group”](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TheInGroup.jpg?width=300&name=TheInGroup.jpg)](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) ## [Are You In The “In-Group”](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are. [Dec 22, 2020 1:51:00 PM](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) [![3 Principles Every Product Manager Should Implement Now](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/3Principles_Product-1.jpg?width=300&name=3Principles_Product-1.jpg)](https://blog.bottlerocketstudios.com/3-principles-every-product-manager-should-implement-now) ## [3 Principles Every Product Manager Should Implement Now](https://blog.bottlerocketstudios.com/3-principles-every-product-manager-should-implement-now) Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities. [Nov 11, 2020 9:58:00 AM](https://blog.bottlerocketstudios.com/3-principles-every-product-manager-should-implement-now) [![Creating A Digital Roadmap For Forward-Looking Businesses](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/CreatingADigitalRoadmap-3.jpg?width=300&name=CreatingADigitalRoadmap-3.jpg)](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) ## [Creating A Digital Roadmap For Forward-Looking Businesses](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) 75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19. [Oct 27, 2020 4:37:02 PM](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) [![Minimum Viable Product vs. Minimum Features Product](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/1_387Vv_sBa7Q5DF-iVcSw-A-1.jpg?width=300&name=1_387Vv_sBa7Q5DF-iVcSw-A-1.jpg)](https://blog.bottlerocketstudios.com/minimum-viable-product-vs-minimum-features-product) ## [Minimum Viable Product vs. Minimum Features Product](https://blog.bottlerocketstudios.com/minimum-viable-product-vs-minimum-features-product) The idea of minimum viable product is very popular with startups, but more often than not, MVPs turn into MFPs. [Oct 13, 2020 10:30:48 AM](https://blog.bottlerocketstudios.com/minimum-viable-product-vs-minimum-features-product) [![Dreaming of the perfect partnership between product & marketing?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/PerfectPartnership-01-3.jpg?width=300&name=PerfectPartnership-01-3.jpg)](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) ## [Dreaming of the perfect partnership between product & marketing?](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win? [Sep 30, 2020 1:54:40 PM](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) [![Accelerating Change is Product Management](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Product_Podcast-3.jpg?width=300&name=Product_Podcast-3.jpg)](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) ## [Accelerating Change is Product Management](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) Rajesh Midha is featured on the This Is Product Management podcast speaking about product management and growth. [Jun 15, 2020 3:30:00 PM](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) [![The Power of Product + Marketing](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ProductAndMarketing-3.jpg?width=300&name=ProductAndMarketing-3.jpg)](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) ## [The Power of Product + Marketing](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) The holy grail of marketing is sending the right message to the right user at the right time. [Jun 15, 2020 3:19:00 PM](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) [![Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Medium_WhatGetsMismeasured-3.jpg?width=300&name=Medium_WhatGetsMismeasured-3.jpg)](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) ## [Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty. [May 15, 2020 2:10:00 PM](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) [![The State of Product Analytics 2020](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ProductAnalytics-1-3.jpg?width=300&name=ProductAnalytics-1-3.jpg)](https://blog.bottlerocketstudios.com/the-state-of-product-analytics-2020) ## [The State of Product Analytics 2020](https://blog.bottlerocketstudios.com/the-state-of-product-analytics-2020) Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset. [Apr 28, 2020 7:00:00 AM](https://blog.bottlerocketstudios.com/the-state-of-product-analytics-2020) [![Digital Front Doors: The Future of Healthcare is Now](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DigitalFrontDoor_RajeshMidha_Blog-01-3.jpg?width=300&name=DigitalFrontDoor_RajeshMidha_Blog-01-3.jpg)](https://blog.bottlerocketstudios.com/digital-front-doors-the-future-of-healthcare-is-now) ## [Digital Front Doors: The Future of Healthcare is Now](https://blog.bottlerocketstudios.com/digital-front-doors-the-future-of-healthcare-is-now) Rajesh Midha, Chief Strategy & Operations Officer, highlights the need for healthcare companies to digitally evolve in the age of COVID-19 and beyond. [Apr 21, 2020 10:49:02 AM](https://blog.bottlerocketstudios.com/digital-front-doors-the-future-of-healthcare-is-now) [1](https://blog.bottlerocketstudios.com/tag/product-management/page/1) [![Want More? 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