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The Fourth Law of Customer Retention

Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits.

12 Ways For Tech Companies Using Consumers’ Data To Earn Their Trust

12 members of Forbes Technology Council shared tips for companies that want to build trust with consumers when it comes to using their personal data.

The Third Law of Customer Retention

The major force behind new organic customer growth are your retained customers who are willing to serve as advocates for your business.

Navigating the Product Analytics Maturity Model in the First-Party Data Era

Product analytics is critical to driving growth, but the bar to meet the increased expectations is only getting higher.

The Second Law of Customer Retention

In the second law of customer retention, this larger puzzle shows us that customer retention is not a single moment in time.

The First Law of Customer Retention

Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience.

Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.

It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty.

The State of Product Analytics 2020

Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset.

Personalizing Experiences with Location Data

Push notifications aren't new, but because they are becoming a common practice, see how to use them to bring users closer rather than push them away.

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