--- title: News & Views | Thought Leadership | Bottle Rocket | Digital Strategy description: Digital Strategy | Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![15 Smart Strategies To Help Tech Leaders Keep Teams On Track During Vacation Season](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Artboard%201-Nov-21-2022-04-43-29-8732-PM.jpg?width=300&name=Artboard%201-Nov-21-2022-04-43-29-8732-PM.jpg)](https://blog.bottlerocketstudios.com/15-smart-strategies-to-help-tech-leaders-keep-teams-on-track-during-vacation-season) ## [15 Smart Strategies To Help Tech Leaders Keep Teams On Track During Vacation Season](https://blog.bottlerocketstudios.com/15-smart-strategies-to-help-tech-leaders-keep-teams-on-track-during-vacation-season) 15 members of Forbes Technology Council share smart strategies tech leaders can leverage to ensure the team keeps up when its various members (or they themselves) take time off. [Jul 20, 2022 10:44:00 AM](https://blog.bottlerocketstudios.com/15-smart-strategies-to-help-tech-leaders-keep-teams-on-track-during-vacation-season) [![How to Evolve Your Mobile Practice](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220311.jpg?width=300&name=BR_Blog-20220311.jpg)](https://blog.bottlerocketstudios.com/how-to-evolve-your-mobile-practice) ## [How to Evolve Your Mobile Practice](https://blog.bottlerocketstudios.com/how-to-evolve-your-mobile-practice) In today’s world, these devices can be used to communicate, create, entertain, and procure just about anything. [Mar 11, 2022 4:56:00 PM](https://blog.bottlerocketstudios.com/how-to-evolve-your-mobile-practice) [![How Digital Experiences Will Drive Business Growth in 2022](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_DigitalTrends.jpg?width=300&name=BlogPost_DigitalTrends.jpg)](https://blog.bottlerocketstudios.com/how-digital-experiences-will-drive-business-growth-in-2022) ## [How Digital Experiences Will Drive Business Growth in 2022](https://blog.bottlerocketstudios.com/how-digital-experiences-will-drive-business-growth-in-2022) The pandemic has created many short-term shifts in consumer behaviors, but the trend of customers seeking digital alternatives to physical experiences is certainly here to stay… [Jan 24, 2022 4:18:00 PM](https://blog.bottlerocketstudios.com/how-digital-experiences-will-drive-business-growth-in-2022) [![The Solution Architecture Quadrant](https://blog.bottlerocketstudios.com/hs-fs/hubfs/SolutionArchitectureQuadrant.jpg?width=300&name=SolutionArchitectureQuadrant.jpg)](https://blog.bottlerocketstudios.com/the-solution-architecture-quadrant) ## [The Solution Architecture Quadrant](https://blog.bottlerocketstudios.com/the-solution-architecture-quadrant) The Solution Architecture Quadrant is a diagram exercise whose outputs represent an amalgam of TOGAF-grade information gathering and SAFe-centered focus. [Dec 10, 2021 1:31:09 PM](https://blog.bottlerocketstudios.com/the-solution-architecture-quadrant) [![The Post Digital Transformation Age: Standing Out From Sameness](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Blogs_SeaofSameness%20copy.jpg?width=300&name=Blogs_SeaofSameness%20copy.jpg)](https://blog.bottlerocketstudios.com/the-post-digital-transformation-age-standing-out-from-sameness) ## [The Post Digital Transformation Age: Standing Out From Sameness](https://blog.bottlerocketstudios.com/the-post-digital-transformation-age-standing-out-from-sameness) Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age. [Oct 25, 2021 1:33:45 PM](https://blog.bottlerocketstudios.com/the-post-digital-transformation-age-standing-out-from-sameness) [![Is Your Brand Ready for a Post-Digital World?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/PostDigitalWorld.jpg?width=300&name=PostDigitalWorld.jpg)](https://blog.bottlerocketstudios.com/is-your-brand-ready-for-a-post-digital-world) ## [Is Your Brand Ready for a Post-Digital World?](https://blog.bottlerocketstudios.com/is-your-brand-ready-for-a-post-digital-world) With digital transformation now the norm for companies, and with many having accelerated their strategies due to COVID, what should brands do to stand out in an increasingly crowded digital world? [Oct 12, 2021 2:07:00 PM](https://blog.bottlerocketstudios.com/is-your-brand-ready-for-a-post-digital-world) [![How travel brands are using Apple’s App Clip to drive engagement, touchless experiences](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/AppClips_Travel.jpg?width=300&name=AppClips_Travel.jpg)](https://blog.bottlerocketstudios.com/how-travel-brands-are-using-apples-app-clip-to-drive-engagement-touchless-experiences) ## [How travel brands are using Apple’s App Clip to drive engagement, touchless experiences](https://blog.bottlerocketstudios.com/how-travel-brands-are-using-apples-app-clip-to-drive-engagement-touchless-experiences) Several brands have introduced App Clips as a way to provide a frictionless experience for travelers as well as increase customer engagement. [Mar 16, 2021 4:16:00 PM](https://blog.bottlerocketstudios.com/how-travel-brands-are-using-apples-app-clip-to-drive-engagement-touchless-experiences) [![Groceries & Digital Discoverability](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/COVID_Grocery-1.jpg?width=300&name=COVID_Grocery-1.jpg)](https://blog.bottlerocketstudios.com/groceries-digital-discoverability) ## [Groceries & Digital Discoverability](https://blog.bottlerocketstudios.com/groceries-digital-discoverability) How do customers discover new brands, explore products, and explore impulse buy when shopping digitally? [Nov 9, 2020 5:53:54 PM](https://blog.bottlerocketstudios.com/groceries-digital-discoverability) [![Creating A Digital Roadmap For Forward-Looking Businesses](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/CreatingADigitalRoadmap-3.jpg?width=300&name=CreatingADigitalRoadmap-3.jpg)](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) ## [Creating A Digital Roadmap For Forward-Looking Businesses](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) 75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19. [Oct 27, 2020 4:37:02 PM](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) [![The Importance of DTC Connections in Today’s World](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DTC-connection-points-090820-3.jpg?width=300&name=DTC-connection-points-090820-3.jpg)](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) ## [The Importance of DTC Connections in Today’s World](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you... [Sep 8, 2020 4:10:21 PM](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) [![Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_DigitalMaturity_Airship-3.jpg?width=300&name=BottleRocket_DigitalMaturity_Airship-3.jpg)](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) ## [Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) What exactly is digital maturity? And how do you determine your company’s digital maturity level—and improve it? [Aug 31, 2020 8:43:00 AM](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) [![Employees Are Customers Too](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Employee_CustomersToo-3.jpg?width=300&name=Employee_CustomersToo-3.jpg)](https://blog.bottlerocketstudios.com/employees-are-customers-too) ## [Employees Are Customers Too](https://blog.bottlerocketstudios.com/employees-are-customers-too) Experiences are the lifeblood of many companies and allow them to safely and efficiently interact with customers. But what about employees? [Jul 24, 2020 11:41:00 AM](https://blog.bottlerocketstudios.com/employees-are-customers-too) [![Grocery in the Age of COVID-19](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Grocery_COVID19-3.jpg?width=300&name=Grocery_COVID19-3.jpg)](https://blog.bottlerocketstudios.com/grocery-in-the-age-of-covid-19) ## [Grocery in the Age of COVID-19](https://blog.bottlerocketstudios.com/grocery-in-the-age-of-covid-19) For the past few weeks, we’ve worked with our partners at Alpha to learn more about how grocery buying behaviors and how preferences have changed. [Jun 23, 2020 10:43:02 AM](https://blog.bottlerocketstudios.com/grocery-in-the-age-of-covid-19) [![Dollar General’s strategy was to go where Walmart wasn’t, and it’s paid off massively during the pandemic](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BusinessInsider_DollarGeneral-3.jpg?width=300&name=BusinessInsider_DollarGeneral-3.jpg)](https://blog.bottlerocketstudios.com/dollar-generals-strategy-was-to-go-where-walmart-wasnt-and-its-paid-off-massively-during-the-pandemic) ## [Dollar General’s strategy was to go where Walmart wasn’t, and it’s paid off massively during the pandemic](https://blog.bottlerocketstudios.com/dollar-generals-strategy-was-to-go-where-walmart-wasnt-and-its-paid-off-massively-during-the-pandemic) Dollar General reported first-quarter earnings results on Thursday. Same-store sales surged, far outpacing its rivals including Walmart and Target. [May 28, 2020 2:38:35 PM](https://blog.bottlerocketstudios.com/dollar-generals-strategy-was-to-go-where-walmart-wasnt-and-its-paid-off-massively-during-the-pandemic) [![Tossed Into the Deep End: Lessons from My First “All Remote” Discovery Session](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Medium_RemoteDiscovery-3.jpg?width=300&name=Medium_RemoteDiscovery-3.jpg)](https://blog.bottlerocketstudios.com/tossed-into-the-deep-end-lessons-from-my-first-all-remote-discovery-session) ## [Tossed Into the Deep End: Lessons from My First “All Remote” Discovery Session](https://blog.bottlerocketstudios.com/tossed-into-the-deep-end-lessons-from-my-first-all-remote-discovery-session) Several people from different disciplines joined in to create a “Remote Discovery Team” to help define a new “digital” process. [May 12, 2020 11:52:00 AM](https://blog.bottlerocketstudios.com/tossed-into-the-deep-end-lessons-from-my-first-all-remote-discovery-session) [![Critical systems buckled under coronavirus traffic. Could it have been avoided?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Systems_Buckled_COVID19-3.jpg?width=300&name=Systems_Buckled_COVID19-3.jpg)](https://blog.bottlerocketstudios.com/critical-systems-buckled-under-coronavirus-traffic-could-it-have-been-avoided) ## [Critical systems buckled under coronavirus traffic. Could it have been avoided?](https://blog.bottlerocketstudios.com/critical-systems-buckled-under-coronavirus-traffic-could-it-have-been-avoided) Unemployment websites and other services are bending and breaking under traffic pressure. What could be done to fix them? [Mar 25, 2020 3:12:00 PM](https://blog.bottlerocketstudios.com/critical-systems-buckled-under-coronavirus-traffic-could-it-have-been-avoided) [![3 Tips for All Business Leaders to Consider](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TipsForBusinessLeaders-3.jpg?width=300&name=TipsForBusinessLeaders-3.jpg)](https://blog.bottlerocketstudios.com/3-tips-for-all-business-leaders-to-consider) ## [3 Tips for All Business Leaders to Consider](https://blog.bottlerocketstudios.com/3-tips-for-all-business-leaders-to-consider) 3 suggestions that you can leverage within your business to stay competitive and win the hearts and pocketbooks of your customers. [Feb 28, 2020 9:13:00 AM](https://blog.bottlerocketstudios.com/3-tips-for-all-business-leaders-to-consider) [![Netflix’s next challenge – Retaining the Connected Customers](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Netflix_ConnectedCustomer-3.jpg?width=300&name=Netflix_ConnectedCustomer-3.jpg)](https://blog.bottlerocketstudios.com/netflixs-next-challenge-retaining-the-connected-customers) ## [Netflix’s next challenge – Retaining the Connected Customers](https://blog.bottlerocketstudios.com/netflixs-next-challenge-retaining-the-connected-customers) Calvin Carter, CEO of Bottle Rocket, discusses how having an online presence is no longer enough to retain Connected Customers' [Feb 20, 2020 9:27:00 AM](https://blog.bottlerocketstudios.com/netflixs-next-challenge-retaining-the-connected-customers) [![The Digital Maturity of QSR Brands Revolves Around the Customer](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/QSR_Article2-3.jpg?width=300&name=QSR_Article2-3.jpg)](https://blog.bottlerocketstudios.com/the-digital-maturity-of-qsr-brands-revolves-around-the-customer) ## [The Digital Maturity of QSR Brands Revolves Around the Customer](https://blog.bottlerocketstudios.com/the-digital-maturity-of-qsr-brands-revolves-around-the-customer) More and more consumers are seeking choices in how and where they order and purchase food, making it essential for brands to offer a mobile experience that meets (and preferably exceeds) their expectations. [Jan 21, 2020 12:30:52 PM](https://blog.bottlerocketstudios.com/the-digital-maturity-of-qsr-brands-revolves-around-the-customer) [![WWDC 2019 Keynote Recap: This is Only the Beginning](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Apple-WWDC-2019-Keynote-3.jpg?width=300&name=Apple-WWDC-2019-Keynote-3.jpg)](https://blog.bottlerocketstudios.com/wwdc-2019-keynote-recap) ## [WWDC 2019 Keynote Recap: This is Only the Beginning](https://blog.bottlerocketstudios.com/wwdc-2019-keynote-recap) The SPG app has been shortlisted in the 2016 GSMA's Global Mobile Awards in the Best Use of Mobile for Travel, Leisure & Hospitality category [Aug 22, 2019 2:31:42 PM](https://blog.bottlerocketstudios.com/wwdc-2019-keynote-recap) [1](https://blog.bottlerocketstudios.com/tag/digital-strategy/page/1) [![Want More? Check Out Our Recent Videos](https://blog.bottlerocketstudios.com/hubfs/VideoImage-01-01.jpg "Want More? 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