--- title: News & Views | Thought Leadership | Bottle Rocket | Design and UX description: Design and UX | Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![What is Human-Centered Design?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/HumanCenteredDesign.jpg?width=300&name=HumanCenteredDesign.jpg)](https://blog.bottlerocketstudios.com/what-is-human-centered-design-1) ## [What is Human-Centered Design?](https://blog.bottlerocketstudios.com/what-is-human-centered-design-1) An intelligent HCD (human-centered design) strategy should be iterative, and focused on a quantifiable, customer-focused end result. [Jan 14, 2022, 4:02:00 PM](https://blog.bottlerocketstudios.com/what-is-human-centered-design-1) [![Tossed Into the Deep End: Lessons from My First “All Remote” Discovery Session](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Medium_RemoteDiscovery-3.jpg?width=300&name=Medium_RemoteDiscovery-3.jpg)](https://blog.bottlerocketstudios.com/tossed-into-the-deep-end-lessons-from-my-first-all-remote-discovery-session) ## [Tossed Into the Deep End: Lessons from My First “All Remote” Discovery Session](https://blog.bottlerocketstudios.com/tossed-into-the-deep-end-lessons-from-my-first-all-remote-discovery-session) Several people from different disciplines joined in to create a “Remote Discovery Team” to help define a new “digital” process. [May 12, 2020, 11:52:00 AM](https://blog.bottlerocketstudios.com/tossed-into-the-deep-end-lessons-from-my-first-all-remote-discovery-session) [![14 Trends Mobile App Designers Should Remember To Improve UX](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Forbes_MobileAppDesignUX-3.jpg?width=300&name=Forbes_MobileAppDesignUX-3.jpg)](https://blog.bottlerocketstudios.com/14-trends-mobile-app-designers-should-remember-to-improve-ux) ## [14 Trends Mobile App Designers Should Remember To Improve UX](https://blog.bottlerocketstudios.com/14-trends-mobile-app-designers-should-remember-to-improve-ux) 14 experts from Forbes Technology Council share the UX trends that mobile app designers should be focusing on. [May 1, 2020, 11:11:00 AM](https://blog.bottlerocketstudios.com/14-trends-mobile-app-designers-should-remember-to-improve-ux) [![How To Have A Personal Touch In A Digital Ecosystem](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/AmyForbes_PersonalTouch-3.jpg?width=300&name=AmyForbes_PersonalTouch-3.jpg)](https://blog.bottlerocketstudios.com/how-to-have-a-personal-touch-in-a-digital-ecosystem) ## [How To Have A Personal Touch In A Digital Ecosystem](https://blog.bottlerocketstudios.com/how-to-have-a-personal-touch-in-a-digital-ecosystem) Brands need to be intentional about how they are interacting with customers in order to make the most of each and every interaction and differentiate themselves against the competition. Where will you start? [Nov 4, 2019, 10:29:16 AM](https://blog.bottlerocketstudios.com/how-to-have-a-personal-touch-in-a-digital-ecosystem) [![A Focus on Responsible Design](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/responsible-design-3.jpg?width=300&name=responsible-design-3.jpg)](https://blog.bottlerocketstudios.com/focus-responsible-design) ## [A Focus on Responsible Design](https://blog.bottlerocketstudios.com/focus-responsible-design) Accessibility is so important here that we've built accessibility standards into the whole of our business operations, from development to QA [Oct 10, 2017, 4:03:34 AM](https://blog.bottlerocketstudios.com/focus-responsible-design) [1](https://blog.bottlerocketstudios.com/tag/design-and-ux/page/1) [![Want More? Check Out Our Recent Videos](https://blog.bottlerocketstudios.com/hubfs/VideoImage-01-01.jpg "Want More? 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