With consumer behavior changing almost immeasurably over the past year, grocers must now think outside the box to keep and increase customer loyalty.
How grocers cultivate customer loyalty with digital strategies will determine their market positioning in the unpredictable year ahead.
COVID-19 has been the catalyst for incredible grocery market growth and e-commerce adoption.
How do customers discover new brands, explore products, and explore impulse buy when shopping digitally?
Digital-first customers are highly valuable for grocers, but reaching them requires the right communication strategy and a commitment to seamless ordering.
For the past few weeks, we’ve worked with our partners at Alpha to learn more about how grocery buying behaviors and how preferences have changed.