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Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now.

Google I/O 2021 Top Announcements From Rocketeers’ Perspective

Google held the first-ever 100% virtual I/O this year! Check out the announcements made during conference last week.

Why Quick-Serves Should Invest in Long-Term Digital Change

Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP.

Freedom of Choice with Flutter

Any significant investment in digital solutions considers cross-platform technologies at some point, we dive into different solutions.

Increasing Patient Engagement and Lowering Medical Non-Adherence

Rajesh Midha examines how healthcare providers can look towards digital experiences as a way to increase patient engagement.

Developed by Bottle Rocket, SCL Health App empowers patients to take active role in their health

SCL Health has launched a new streamlined experience that empowers its patients to take a more active role in their health.

Strategies Grocers Can Use to Tempt Customers Back to In-Store Shopping in 2021

With consumer behavior changing almost immeasurably over the past year, grocers must now think outside the box to keep and increase customer loyalty.

Everything You Need to Know About Personalization for Restaurants

Join us and our friends at Amplitude on April 22 to hear how other leading restaurants are using personalization in their businesses.

How travel brands are using Apple’s App Clip to drive engagement, touchless experiences

Several brands have introduced App Clips as a way to provide a frictionless experience for travelers as well as increase customer engagement.

Retaining the divided attention of post-COVID QSR customers

Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home.

Restaurants After COVID: How to Navigate the Digital Future

Peter Klayman highlights three core practices that restaurants should consider for navigating the now, comeback, and future.

13 Expert Tips For Boosting Your Company’s Mobile Site Performance And UX

13 experts from Forbes Technology Council share their best tips for optimizing modern websites and designing them for the mobile era.

Want to Build Products Customers Love? Prioritize Iteration.

Implementing continuous iteration into your business will help you create products that people grow to love over time.

The Fourth Law of Customer Retention

Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits.

11 Of The Top IT Investments Businesses Will Make In 2021

11 members of Forbes Technology Council offer their top predictions on the specific types of IT investments businesses will be making in 2021

10 Tech Leaders Share Their Favorite Edtech Innovations

10 members of Forbes Technology Council share the most compelling piece of EdTech they’ve seen recently and why they’re impressed by it.

12 Ways For Tech Companies Using Consumers’ Data To Earn Their Trust

12 members of Forbes Technology Council shared tips for companies that want to build trust with consumers when it comes to using their personal data.

New Class of Online Grocery Shoppers Brings Fresh Industry Demands

How grocers cultivate customer loyalty with digital strategies will determine their market positioning in the unpredictable year ahead.

13 Smart Home Tech Features To Anticipate In The Next Decade

13 experts discuss some of the smart innovations and key features of home tech they expect to see become commonplace within the next decade.

15 Digital Payment Upgrades That Would Improve The Customer Experience

15 tech experts look at the ways digital payment technology can be improved to cement its usage and improve the customer experience.

Product Managers Versus Project Managers: We Need Some Clarity

There’s an obvious need for clarity between the two roles: What are some of the key differences that are simple for all interested parties to understand?

11 Must-Have Features For A Competitive Business Website

11 Forbes Technology Council members share the essential features your business website must include to keep up in the digital marketplace.

13 Big Changes 5G Will Bring To Businesses And Consumers In 2021

13 industry experts from Forbes Technology Council take a look at the significant impacts 5G may make for both businesses and consumers.

Grocers could face a tough time in the coming year

COVID-19 has been the catalyst for incredible grocery market growth and e-commerce adoption.

Let’s Face It, 2020 Was Hard.

2020 has managed to teach us a few things and forever changed the way brands and consumers interact. Now it's our turn to share our learnings with you.

Marketing in 2021: The impact of blockchain on CX

Tim Duncan discusses how marketers can use blockchain technology to build better relationships with their customers.

The Third Law of Customer Retention

The major force behind new organic customer growth are your retained customers who are willing to serve as advocates for your business.

Are You In The “In-Group”

In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are.

In Defense Of The Office Building: Eight Benefits Of Physical Workspaces

Here are eight benefits provided by physical office spaces with some approaches for reproducing these benefits if your team is remote.

Navigating the Product Analytics Maturity Model in the First-Party Data Era

Product analytics is critical to driving growth, but the bar to meet the increased expectations is only getting higher.

When to Leverage Blockchain & Cryptocurrencies to Drive Experience Growth

Product managers across all industries are looking to harness the power of blockchain to create real value for both their teams and customers.

16 Crucial Things Companies Often Forget When Building Mobile Apps

Members of Forbes Technology Council share 16 important considerations companies often forget when it comes to building a mobile app.

3 Principles Every Product Manager Should Implement Now

Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities.

COVID-Proofing Restaurants with App Clips

While customers try to determine their new comfort level with eating-out again, many will remain hesitant to dine inside at restaurants as they remain concerned about their safety.

Groceries & Digital Discoverability

How do customers discover new brands, explore products, and explore impulse buy when shopping digitally?

Creating A Digital Roadmap For Forward-Looking Businesses

75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19.

Incorporate Blockchain and/or Cryptocurrencies into Your Customer and Employee Experience

What does the puzzle of blockchain and cryptocurrencies look like? The Bottle Rocket Design team breaks down the difference.

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