It used to be that all restaurants needed to attract customers was a catchy jingle, a memorable mascot, and a signature menu item. While a strong brand identity is still important, it’s not enough in 2021. Today’s customers want to do business with companies that understand them as individuals.
According to Accenture, 91% of customers are more likely to frequent businesses that personalize their experience. That can be by recognizing them as a returning customer or providing offers and recommendations based on previous purchases.
Personalization is the key to cross-selling and providing excellent customer experiences, and with 87% of restaurant customers planning to continue with mobile and online ordering even after the pandemic, the need for personalization isn’t going away. To offer the personalized service today’s customers expect, restaurants must adopt technology that illuminates individual customer preferences.
Are you looking to enhance retention, engagement and conversion through personalization?
Join us and our friends at Amplitude on April 22 to hear how other leading restaurants are using personalization in their businesses.