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Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now.

How Hoteliers Can Prepare For Pent-Up Demand in the Post-Pandemic World

No sector in the world has remained immune to the disruption caused by COVID-19, with the travel and hospitality industry amongst the hardest hit.

Minimum Viable Product vs. Minimum Features Product

The idea of minimum viable product is very popular with startups, but more often than not, MVPs turn into MFPs.

Opening the ‘digital front door’ to enhanced patient experiences in the post-pandemic era

The realities of the Coronavirus pandemic have reinforced the power of digital platforms in communicating and guiding healthcare.

The Second Law of Customer Retention

In the second law of customer retention, this larger puzzle shows us that customer retention is not a single moment in time.

How Health Agencies Can Enhance Remote Care Communication

This week on I Don’t Care, host Kevin Stevenson sat down with Rajesh Midha, Chief Strategy & Operating Officer of Bottle Rocket.

eCommerce Next: Interview with Calvin Carter, Founder and CEO of Bottle Rocket

Team eCommerce Next interviewed Mr. Calvin Carter, Founder, and CEO of Bottle Rocket to get more insights on app adoption.

12 Things Every Dev Should Know About Ergonomic Software Design

A panel of experts from Forbes Technology Council explained what developers should know about ergonomic design.

10 Exciting Ways 3D Printing Will Be Used In The Future

Members of Forbes Technology Council were asked what potential uses of 3D printing non-tech companies should be excited about and why.

Dreaming of the perfect partnership between product & marketing?

In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win?

The New Airport Experience

Peter Klayman, director of business strategy, spoke with AXN’s Shafer Ross to discuss what tomorrow’s traveler will be looking for in the airport experience.

A Simple Truth: Safety is Non-Negotiable for Connected Travelers

Until major industry-wide innovations are made, travel and tourism will largely be considered ‘unsafe’ by the general public.

3 ways grocers can appeal to the ‘connected consumer’

Digital-first customers are highly valuable for grocers, but reaching them requires the right communication strategy and a commitment to seamless ordering.

The Importance of DTC Connections in Today’s World

it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you...

Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.

What exactly is digital maturity? And how do you determine your company’s digital maturity level—and improve it?

Reflecting On My First Few Weeks at Bottle Rocket

Fareed Huda recaps his first four weeks at Bottle Rocket including his experiences working with new teammates and the culture.

The First Law of Customer Retention

Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience.

Employees Are Customers Too

Experiences are the lifeblood of many companies and allow them to safely and efficiently interact with customers. But what about employees?

16 Tech Trends That Will Soon Shake Up The Consumer Market

The Forbes Technology Council share 16 major tech developments they believe will shake things up in the consumer market.

Grocery in the Age of COVID-19

For the past few weeks, we’ve worked with our partners at Alpha to learn more about how grocery buying behaviors and how preferences have changed.

The Power of Product + Marketing

The holy grail of marketing is sending the right message to the right user at the right time.

TechTitans Podcast: Interview with Calvin Carter

Calvin talks about allowing employees to work from wherever, on top of their self-managed vacation plan

API Design: Empathetic Design for Technical Consumers

Poorly designed APIs can lead to awkward, unnatural or inefficient workflows within a user’s experience while a well-designed API can mitigate these issues

How Mobile Experiences Can Adapt For Isolation

Many users are working from home, and while this may not be the norm in the future, it's important to find ways to adapt to this norm now.

Retailers with limited or no online offering such as TJ Maxx, Ross, and Dollar General are at risk of becoming ‘irrelevant’ in a post-pandemic world, analysts say

The pandemic could lead to a permanent shift in customers' shopping habits, putting any retailer without a strong ecommerce offering at greater risk.

Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.

It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty.

Pattie Lovett-Reid: Realities retailers should prepare for in a post-COVID-19 world

Here are five signs the retail landscape is shifting and what retailers might want to consider amidst the COVID-19 pandemic.

Research Study: The 5 most interesting things we’ve learned from our QSR Survey Series.

Our teams at Bottle Rocket are starting to think about consumer behavior as“re-normalized” rather than “reactive.” Through the survey results, we have also been able to infer what the restaurant industry is doing well, and not so well, in response to changing consumer behavior. By taking a longitudinal look at our research and providing a […]

Tossed Into the Deep End: Lessons from My First “All Remote” Discovery Session

Several people from different disciplines joined in to create a “Remote Discovery Team” to help define a new “digital” process.

Mobile Marketing: An Inside Look at Today’s Leading Strategies

Tim Duncan of Bottle Rocket was featured in Iterable's research report highlighting an inside look into mobile marketing.

Rewards for Digital Orders Tempt Guests: Study

Digital experience consultancy, Bottle Rocket, has released a Quick Service Restaurant (QSR) research study following the outbreak of COVID-19. This reveals that despite a shift towards home meal preparation, over a third of customers will rely heavily on QSRs in the coming weeks. Leveraging testing platform Alpha, Bottle Rocket asked 500+ customers questions across 50 states, […]

MRM Research Roundup: End-of-April 2020-COVID-19 Effects Edition

Modern Resturant Management features COVID-19 crisis statistics and surveys about third-party delivery, guest expectations, QSR reliance and more.

Three Priorities for Businesses Looking to Attract Connected Customers

Calvin Carter, CEO and Founder, speaks to Innovation & Tech Today about what companies can do to attract and retain Connected Customers.

The State of Product Analytics 2020

Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset.

Study: Bottle Rocket Finds Quick Service Restaurants Remain In Demand

Dallas Innovates features Bottle Rocket's Research Study highlighting how QSR resturants are changing amidst the COVID-19 pandemic.

COVID-19 highlights importance of connected experiences

Calvin Carter speaks to Retail Customer Experience about consumer shopping behavior and purchase decisions amidst COVID-19.

How Customers are Interacting with Fast Food in COVID-19 Era

Bottle Rocket was featured in QSR Magazine highlighting what people are telling us about the ordering experience during crisis times.

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