--- title: News & Views | Thought Leadership | Bottle Rocket | User Experience description: User Experience | Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![How to make data-driven decisions about your digital product with extreme clarity](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ProductMaps.jpg?width=300&name=ProductMaps.jpg)](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) ## [How to make data-driven decisions about your digital product with extreme clarity](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) Raina Probst, Carla Salcedo, and Tyler Robb explore 10 expert use cases and 8 key benefits for any product-led organization. [Mar 13, 2023 12:27:25 PM](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) [![Introducing the All-New 2nd Edition of EXP. Magazine](https://blog.bottlerocketstudios.com/hs-fs/hubfs/EXP2023-blog-1.jpg?width=300&name=EXP2023-blog-1.jpg)](https://blog.bottlerocketstudios.com/introducing-the-all-new-2nd-edition-of-exp.-magazine-a-magazine-about-all-things-experience) ## [Introducing the All-New 2nd Edition of EXP. Magazine](https://blog.bottlerocketstudios.com/introducing-the-all-new-2nd-edition-of-exp.-magazine-a-magazine-about-all-things-experience) A Magazine About All Things Experience. By experience experts for experience experts, EXP. is a magazine for anyone that believes in the power of experience and thrives off innovation. [Jan 9, 2023 11:00:00 AM](https://blog.bottlerocketstudios.com/introducing-the-all-new-2nd-edition-of-exp.-magazine-a-magazine-about-all-things-experience) [![Foodservice Brands Must Walk a Tightrope Between Physical & Digital Experience](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-RestoBizArtboard%201.jpg?width=300&name=BR_Blog-RestoBizArtboard%201.jpg)](https://blog.bottlerocketstudios.com/foodservice-brands-must-walk-a-tightrope-between-physical-digital-experience) ## [Foodservice Brands Must Walk a Tightrope Between Physical & Digital Experience](https://blog.bottlerocketstudios.com/foodservice-brands-must-walk-a-tightrope-between-physical-digital-experience) Customers are interacting with competitor brands over multiple channels every hour of every day, and they expect every digital experience to measure up to the Amazons and Ubers of this world. [Sep 6, 2022 10:08:02 AM](https://blog.bottlerocketstudios.com/foodservice-brands-must-walk-a-tightrope-between-physical-digital-experience) [![Press Release: Experience Insights Report](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Artboard%201-Aug-05-2022-04-04-16-69-PM.jpg?width=300&name=Artboard%201-Aug-05-2022-04-04-16-69-PM.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-taps-senior-leaders-across-digitally-savvy-brands) ## [Press Release: Experience Insights Report](https://blog.bottlerocketstudios.com/bottle-rocket-taps-senior-leaders-across-digitally-savvy-brands) Bottle Rocket, an experience consultancy that provides digital product strategy, design, and technology solutions for some of the world's largest brands, announced today the launch of a new insights report. [Aug 3, 2022 11:04:00 AM](https://blog.bottlerocketstudios.com/bottle-rocket-taps-senior-leaders-across-digitally-savvy-brands) [![Achieving Brand Loyalty Through Digital Experiences](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220328.jpg?width=300&name=BR_Blog-20220328.jpg)](https://blog.bottlerocketstudios.com/achieving-brand-loyalty-through-digital-experiences) ## [Achieving Brand Loyalty Through Digital Experiences](https://blog.bottlerocketstudios.com/achieving-brand-loyalty-through-digital-experiences) Offering contextual, personalized and frictionless digital experiences for your customers is a sure way to unlock brand loyalty for the long term. [Mar 28, 2022 11:06:00 AM](https://blog.bottlerocketstudios.com/achieving-brand-loyalty-through-digital-experiences) [![What is Human-Centered Design?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/HumanCenteredDesign.jpg?width=300&name=HumanCenteredDesign.jpg)](https://blog.bottlerocketstudios.com/what-is-human-centered-design-1) ## [What is Human-Centered Design?](https://blog.bottlerocketstudios.com/what-is-human-centered-design-1) An intelligent HCD (human-centered design) strategy should be iterative, and focused on a quantifiable, customer-focused end result. [Jan 14, 2022 4:02:00 PM](https://blog.bottlerocketstudios.com/what-is-human-centered-design-1) [![Introducing EXP. Magazine: A Magazine About All Things Experience.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/EXP-Mag-2022-Blog.jpg?width=300&name=EXP-Mag-2022-Blog.jpg)](https://blog.bottlerocketstudios.com/introducing-exp.-magazine-a-magazine-about-all-things-experience) ## [Introducing EXP. Magazine: A Magazine About All Things Experience.](https://blog.bottlerocketstudios.com/introducing-exp.-magazine-a-magazine-about-all-things-experience) By experience experts for experience experts, EXP. is a magazine for anyone that believes in the power of experience and thrives off innovation. [Jan 4, 2022 7:24:50 PM](https://blog.bottlerocketstudios.com/introducing-exp.-magazine-a-magazine-about-all-things-experience) [![What is Experiential Marketing in 2022?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ExperienceMarketing.jpg?width=300&name=ExperienceMarketing.jpg)](https://blog.bottlerocketstudios.com/what-is-experiential-marketing-in-2022) ## [What is Experiential Marketing in 2022?](https://blog.bottlerocketstudios.com/what-is-experiential-marketing-in-2022) It is important for brands to incorporate precise and personalized marketing tactics into their broader omnichannel strategy to improve overall customer experience. [Dec 13, 2021 3:58:00 PM](https://blog.bottlerocketstudios.com/what-is-experiential-marketing-in-2022) [![16 Expert Tips For Developing An Effective Progressive Web App](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-PWA-20211109.jpg?width=300&name=BR_Blog-PWA-20211109.jpg)](https://blog.bottlerocketstudios.com/16-expert-tips-for-developing-an-effective-progressive-web-app) ## [16 Expert Tips For Developing An Effective Progressive Web App](https://blog.bottlerocketstudios.com/16-expert-tips-for-developing-an-effective-progressive-web-app) A well-designed PWA can give a company a way to engage users more effectively and efficiently. [Nov 9, 2021 4:00:00 PM](https://blog.bottlerocketstudios.com/16-expert-tips-for-developing-an-effective-progressive-web-app) [![Behind Every Brand is a Great Experience, and Vice Versa – Why Today’s Customer Expects Synergy](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_SynergyExperience.jpg?width=300&name=BlogPost_SynergyExperience.jpg)](https://blog.bottlerocketstudios.com/behind-every-brand-is-a-great-experience-and-vice-versa-why-todays-customer-expects-synergy) ## [Behind Every Brand is a Great Experience, and Vice Versa – Why Today’s Customer Expects Synergy](https://blog.bottlerocketstudios.com/behind-every-brand-is-a-great-experience-and-vice-versa-why-todays-customer-expects-synergy) Rajesh Midha and Steve Soechtig explore the evolution of digital engagement and the inextricable link between a brand and an experience. [Aug 9, 2021 1:51:00 PM](https://blog.bottlerocketstudios.com/behind-every-brand-is-a-great-experience-and-vice-versa-why-todays-customer-expects-synergy) [![Tips From An Expert: Designing Effective Employee Experiences For Today’s Modern Workplace](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Blogs_EmployeeExperience.jpg?width=300&name=Blogs_EmployeeExperience.jpg)](https://blog.bottlerocketstudios.com/tips-from-an-expert-designing-effective-employee-experiences-for-todays-modern-workplace) ## [Tips From An Expert: Designing Effective Employee Experiences For Today’s Modern Workplace](https://blog.bottlerocketstudios.com/tips-from-an-expert-designing-effective-employee-experiences-for-todays-modern-workplace) If you are considering building or rebuilding an employee-facing digital solution consider these tips. [Aug 2, 2021 1:31:05 PM](https://blog.bottlerocketstudios.com/tips-from-an-expert-designing-effective-employee-experiences-for-todays-modern-workplace) [![15 Must-Have Features Of A Successful, User-Friendly Mobile App](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Forbes_SuccessfulUserFriendlyApp.jpg?width=300&name=Forbes_SuccessfulUserFriendlyApp.jpg)](https://blog.bottlerocketstudios.com/15-must-have-features-of-a-successful-user-friendly-mobile-app) ## [15 Must-Have Features Of A Successful, User-Friendly Mobile App](https://blog.bottlerocketstudios.com/15-must-have-features-of-a-successful-user-friendly-mobile-app) 15 tech industry experts from Forbes Technology Council share must-have features of a successful, user-friendly mobile app. [Jul 1, 2021 12:06:00 PM](https://blog.bottlerocketstudios.com/15-must-have-features-of-a-successful-user-friendly-mobile-app) [1](https://blog.bottlerocketstudios.com/tag/user-experience/page/1) [![Want More? Check Out Our Recent Videos](https://blog.bottlerocketstudios.com/hubfs/VideoImage-01-01.jpg "Want More? 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