---
title: Retailers with limited or no online offering such as TJ Maxx, Ross, and Dollar General are at risk of becoming 'irrelevant' in a post-pandemic world, analysts say | Bottle Rocket
description: The pandemic could lead to a permanent shift in customers' shopping habits, putting any retailer without a strong ecommerce offering at greater risk.
image: https://blog.bottlerocketstudios.com/hubfs/Imported_Blog_Media/BusinessInsider_Retail-3.jpg
---

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![Retailers with limited or no online offering such as TJ Maxx, Ross, and Dollar General are at risk of becoming ‘irrelevant’ in a post-pandemic world, analysts say](https://blog.bottlerocketstudios.com/hubfs/Imported_Blog_Media/BusinessInsider_Retail-3.jpg)

[May 16, 2020 1:13:00 PM](https://blog.bottlerocketstudios.com/retailers-with-limited-or-no-online-offering-such-as-tj-maxx-ross-and-dollar-general-are-at-risk-of-becoming-irrelevant-in-a-post-pandemic-world-analysts-say)

# [Retailers with limited or no online offering such as TJ Maxx, Ross, and Dollar General are at risk of becoming ‘irrelevant’ in a post-pandemic world, analysts say](https://blog.bottlerocketstudios.com/retailers-with-limited-or-no-online-offering-such-as-tj-maxx-ross-and-dollar-general-are-at-risk-of-becoming-irrelevant-in-a-post-pandemic-world-analysts-say)

- A select group of brick and mortar retailers was defying the retail apocalypse before the pandemic hit and reporting quarter after quarter of strong sales growth despite having a limited or nonexistent online offering. 
- These stores found a way to circumvent the threat of Amazon and e-commerce in general by offering an experience that couldn't easily be replicated online. 
- Analysts say that the narrative has changed now and the pandemic could lead to a permanent shift in customers' shopping habits, putting any retailer without a strong ecommerce offering at greater risk. 

[**To read the rest of this article visit BusinessInsider.com**](https://www.businessinsider.com/dollar-general-tj-maxx-could-struggle-in-covid-19-world-2020-5?r=US&IR=T)

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