--- title: News & Views | Thought Leadership | Bottle Rocket | Strategy and Insights (4) description: Strategy and Insights | Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. (4) --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![5 Things Brands May Not Know About Android](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/android-bugdroid-hero-whiteboard-3.jpg?width=300&name=android-bugdroid-hero-whiteboard-3.jpg)](https://blog.bottlerocketstudios.com/5-things-brands-may-not-know-android) ## [5 Things Brands May Not Know About Android](https://blog.bottlerocketstudios.com/5-things-brands-may-not-know-android) Did you know that Android is running on more than 85% of smartphones globally? Learn more about the growing ecosystem powered by Google. [May 31, 2017 5:59:59 AM](https://blog.bottlerocketstudios.com/5-things-brands-may-not-know-android) [![3 Takeaways from Google I/O 2017](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/bottle-rocket-logo-blog-Jun-16-2021-06-34-57-99-AM.jpg?width=300&name=bottle-rocket-logo-blog-Jun-16-2021-06-34-57-99-AM.jpg)](https://blog.bottlerocketstudios.com/3-takeaways-google-io-2017) ## [3 Takeaways from Google I/O 2017](https://blog.bottlerocketstudios.com/3-takeaways-google-io-2017) GoogleÕs major developer conference, Google I/O, was chock full of useful information. Check out Bottle RocketÕs webinar to recap the top developments. [May 30, 2017 10:18:43 AM](https://blog.bottlerocketstudios.com/3-takeaways-google-io-2017) [![Engineering Jedi: iOS10 – The 4s Awakens](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/iphones-ipads-stacked-3.jpg?width=300&name=iphones-ipads-stacked-3.jpg)](https://blog.bottlerocketstudios.com/engineering-jedi-ios10-iphone-4s-strikes-back) ## [Engineering Jedi: iOS10 – The 4s Awakens](https://blog.bottlerocketstudios.com/engineering-jedi-ios10-iphone-4s-strikes-back) Think you only have to worry about the latest iPhone resolutions and aspect ratios when developing an app? Think again. [May 30, 2017 5:33:03 AM](https://blog.bottlerocketstudios.com/engineering-jedi-ios10-iphone-4s-strikes-back) [![SXSW 2017: The Big Stuff](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/sxsw-swag-3.jpg?width=300&name=sxsw-swag-3.jpg)](https://blog.bottlerocketstudios.com/sxsw-2017-big-stuff) ## [SXSW 2017: The Big Stuff](https://blog.bottlerocketstudios.com/sxsw-2017-big-stuff) Art directors, client and sales executives, and our top brass absorbed all they could. Get their top takeaways from SXSW 2017 here. [Mar 20, 2017 8:50:25 AM](https://blog.bottlerocketstudios.com/sxsw-2017-big-stuff) [![QSR Mobile Experiences Customers Want](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/bottle-rocket-logo-blog-reverse-Jun-16-2021-06-28-01-74-AM.jpg?width=300&name=bottle-rocket-logo-blog-reverse-Jun-16-2021-06-28-01-74-AM.jpg)](https://blog.bottlerocketstudios.com/qsr-mobile-experiences-customers-want) ## [QSR Mobile Experiences Customers Want](https://blog.bottlerocketstudios.com/qsr-mobile-experiences-customers-want) Three key takeaways for mobile app loyalty with SPG Keyless. See what we found to be the most important features and functions for mobile app loyalty. [Feb 14, 2017 3:58:43 AM](https://blog.bottlerocketstudios.com/qsr-mobile-experiences-customers-want) [![What’s Next in In-app Purchases | A Mini-Hackathon Recap](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/payment-tablet-Jun-16-2021-06-37-42-95-AM.jpg?width=300&name=payment-tablet-Jun-16-2021-06-37-42-95-AM.jpg)](https://blog.bottlerocketstudios.com/future-in-app-purchases-hackathon) ## [What’s Next in In-app Purchases | A Mini-Hackathon Recap](https://blog.bottlerocketstudios.com/future-in-app-purchases-hackathon) Discover the latest from our recent mini-hackathon about in-app purchases. [Jan 6, 2017 3:37:56 AM](https://blog.bottlerocketstudios.com/future-in-app-purchases-hackathon) [![Virtual Reality is Here – Why Now?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/gear-vr-headset-red-background-Jun-16-2021-06-33-48-59-AM.jpg?width=300&name=gear-vr-headset-red-background-Jun-16-2021-06-33-48-59-AM.jpg)](https://blog.bottlerocketstudios.com/virtual-reality-now) ## [Virtual Reality is Here – Why Now?](https://blog.bottlerocketstudios.com/virtual-reality-now) Discover more about John Sanford's visit to his elementary Alma Mater and how he gave back to his former school district. [Dec 30, 2016 7:46:08 AM](https://blog.bottlerocketstudios.com/virtual-reality-now) [![Low-Friction Development Environments](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/bottle-rocket-logo-blog-Jun-16-2021-06-37-26-85-AM.jpg?width=300&name=bottle-rocket-logo-blog-Jun-16-2021-06-37-26-85-AM.jpg)](https://blog.bottlerocketstudios.com/low-friction-development-environments) ## [Low-Friction Development Environments](https://blog.bottlerocketstudios.com/low-friction-development-environments) Learn about low-friction development environments - what they are, their benefits, best practices, and more - from our iOS Architect. [Dec 28, 2016 3:55:41 AM](https://blog.bottlerocketstudios.com/low-friction-development-environments) [![Key Success Factors of VR – So Far](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/2016-factors-of-vr-3.jpg?width=300&name=2016-factors-of-vr-3.jpg)](https://blog.bottlerocketstudios.com/key-success-factors-vr-far) ## [Key Success Factors of VR – So Far](https://blog.bottlerocketstudios.com/key-success-factors-vr-far) Virtual Reality is expected to be an $80 billion industry by 2025. A lot will change, but these success factors wont - for another year or two [Dec 5, 2016 2:22:34 AM](https://blog.bottlerocketstudios.com/key-success-factors-vr-far) ## [Develop for the Future: Reducing Technical Debt](https://blog.bottlerocketstudios.com/develop-reducing-technical-debt) Developing with the future in mind may take additional time in the present, but it can save you a lot of time and money in the future. [Nov 21, 2016 7:57:05 AM](https://blog.bottlerocketstudios.com/develop-reducing-technical-debt) ## [Exploratory Testing – It’s a Team Event](https://blog.bottlerocketstudios.com/exploratory-testing) As part of Civil War Week, HISTORYå¨ Digital is releasing an updated version of the award-winning The Civil War Today iPad app developed by Bottle Rocket. [Nov 2, 2016 11:43:01 AM](https://blog.bottlerocketstudios.com/exploratory-testing) ## [Virtual Reality is here. How should your brand activate today?](https://blog.bottlerocketstudios.com/activate-brand-with-vr) For the final day of Google I/O, we wanted to take a moment and share a few favorite updates and pieces of technology that our developers saw during their final day of Google I/O. [Oct 20, 2016 5:26:01 AM](https://blog.bottlerocketstudios.com/activate-brand-with-vr) ## [Google VR: What Does Daydream Mean for Brands?](https://blog.bottlerocketstudios.com/google-vr-daydream-mean-brands) At Bottle Rocket, we occasionally take time to focus on exploring new technologies. We call these ÒHack WeeksÓ and they generally consist of small teams meeting for an hour or two each day to try out some new ideas. [Oct 6, 2016 8:26:04 AM](https://blog.bottlerocketstudios.com/google-vr-daydream-mean-brands) ## [Key Takeaways for Forward Thinking Brands from SXSW 2016](https://blog.bottlerocketstudios.com/key-takeaways-sxsw-2016) Discover more about organizational mindsets from Chris Murman and Dallas Tech Fest 2016 in the latest Bottle Rocket blog. [Mar 24, 2016 1:44:10 PM](https://blog.bottlerocketstudios.com/key-takeaways-sxsw-2016) ## [Rocketeer Adam Polansky Featured in UX Inspired Webshow](https://blog.bottlerocketstudios.com/adam-polansky-featured-ux-webshow) Bottle RocketÕs own Chris Koeberle will be in San Francisco for Droidcon SF 2018. He will be speaking about his experiences in building effective teams. [Mar 17, 2016 8:01:51 AM](https://blog.bottlerocketstudios.com/adam-polansky-featured-ux-webshow) ## [Android Pay: What’s New (and What You Need to Know)](https://blog.bottlerocketstudios.com/android-pay-whats-new-what-you-need-know) Discover more about the latest Android Pay news as we recap Google's latest Android Pay event in San Fransisco. [Feb 5, 2016 12:20:31 PM](https://blog.bottlerocketstudios.com/android-pay-whats-new-what-you-need-know) ## [VR Action Plan For Brands](https://blog.bottlerocketstudios.com/vr-action-plan-for-brands) To win in this new experience-driven economy, itÕs important to have a digital first mindset and find relevant opportunities to engage and connect with your customers throughout their daily lives. [Feb 2, 2016 3:50:33 AM](https://blog.bottlerocketstudios.com/vr-action-plan-for-brands) ## [The Top Technology Buzz From CES](https://blog.bottlerocketstudios.com/top-technology-buzz-ces) Calvin Carter, CEO and Founder, talks to Elena del Valle from Hispanic Marketing and Public Relations Website and Podcast about Fortune 500 Companies Going Bankrupt. [Jan 13, 2016 4:40:14 AM](https://blog.bottlerocketstudios.com/top-technology-buzz-ces) ## [Retail and Restaurant Loyalty Programs Integrate With Apple Pay](https://blog.bottlerocketstudios.com/retail-and-restaurant-loyalty-programs-integrate-with-apple-pay) Discover more about Apple's recently announced uses for Apple Pay. [Nov 10, 2015 9:08:29 AM](https://blog.bottlerocketstudios.com/retail-and-restaurant-loyalty-programs-integrate-with-apple-pay) ## [Coca-Cola Freestyle App Gets an Update](https://blog.bottlerocketstudios.com/coca-cola-freestyle-app-gets-an-update) Coca-Cola Freestyle is looking more tasteful than ever with the latest update of their app. Discover more on our website. [Oct 30, 2015 5:52:49 AM](https://blog.bottlerocketstudios.com/coca-cola-freestyle-app-gets-an-update) ## [The Current State of Social and VR: A Digital Hollywood Recap](https://blog.bottlerocketstudios.com/the-current-state-of-social-and-vr-a-digital-hollywood-recap) Discover more about social media and VR integration as well as the current use cases for the technology. [Oct 29, 2015 4:55:33 AM](https://blog.bottlerocketstudios.com/the-current-state-of-social-and-vr-a-digital-hollywood-recap) [← Previous](https://blog.bottlerocketstudios.com/tag/strategy-and-insights/page/3) [1](https://blog.bottlerocketstudios.com/tag/strategy-and-insights/page/1) [2](https://blog.bottlerocketstudios.com/tag/strategy-and-insights/page/2) [3](https://blog.bottlerocketstudios.com/tag/strategy-and-insights/page/3) [4](https://blog.bottlerocketstudios.com/tag/strategy-and-insights/page/4) [![Want More? 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