---
title: Virtual reality is here. How should your brand activate today? | Bottle Rocket
description: For the final day of Google I/O, we wanted to take a moment and share a few favorite updates and pieces of technology that our developers saw during their final day of Google I/O.
---

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[Oct 20, 2016 5:26:01 AM](https://blog.bottlerocketstudios.com/activate-brand-with-vr)

# [Virtual Reality is here. How should your brand activate today?](https://blog.bottlerocketstudios.com/activate-brand-with-vr)

![VR Experts discuss the technology on the Bottle Rocket hosted panel](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)

According to Forrester, the demand for VR technology and experiences is expected to increase nearly sixteen times by the year 2020. The technology is ready to activate — from tetherless solutions like VR videos to fully immersive experiences that create a virtual world to explore.

We got together with some of the greatest minds in Virtual Reality to discuss current opportunities for brands and to answer key questions including:

- How are brands primed for this technology right now?
- What are the key successes of the platform to date, and how might brands start to capitalize on this success?
- How has 360 video impacted the industry and what are some best practices for building great VR content?

Find out how brands can leverage virtual reality to provide great experiences that lead to brand equity.

 

### **Panel participants include:**

**Calvin Carter** : Moderator, Founder & CEO, [Bottle Rocket](https://www.bottlerocketstudios.com/)

**Paul Bettner** : Founder & CEO, [Playful](http://www.playfulcorp.com/)

**Matt Johnson** : EVP Innovation, [East Edge](http://eastedgestudios.com/)

**Lance Loesberg** : CEO, [Big Look 360](http://biglook360.com/)

**Andy Mathis** : Business Development & Partnerships, [Oculus](https://www3.oculus.com/en-us/rift/)

Published by Bottle Rocket in [Strategy and Insights](https://blog.bottlerocketstudios.com/tag/strategy-and-insights)

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