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Product Roadmap Is Not Product Strategy

What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two.

3 Tips to Becoming a More Product-Led Organization

The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led.

Want to Build Products Customers Love? Prioritize Iteration.

Implementing continuous iteration into your business will help you create products that people grow to love over time.

Product Managers Versus Project Managers: We Need Some Clarity

There’s an obvious need for clarity between the two roles: What are some of the key differences that are simple for all interested parties to understand?

Are You In The “In-Group”

In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are.

3 Principles Every Product Manager Should Implement Now

Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities.

Creating A Digital Roadmap For Forward-Looking Businesses

75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19.

Minimum Viable Product vs. Minimum Features Product

The idea of minimum viable product is very popular with startups, but more often than not, MVPs turn into MFPs.

Dreaming of the perfect partnership between product & marketing?

In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win?

Accelerating Change is Product Management

Rajesh Midha is featured on the This Is Product Management podcast speaking about product management and growth.

The Power of Product + Marketing

The holy grail of marketing is sending the right message to the right user at the right time.

Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.

It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty.

The State of Product Analytics 2020

Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset.

Digital Front Doors: The Future of Healthcare is Now

Rajesh Midha, Chief Strategy & Operations Officer, highlights the need for healthcare companies to digitally evolve in the age of COVID-19 and beyond.

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