events. ideas. points of view.

Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now.

The Post Digital Transformation Age: Standing Out From Sameness

Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age.

CX Files Podcast: Building Long-Term Customer Relationships With CX

In this episode Steve Soechtig, Global CEO of Ogilvy Experience, talks about how to build better, longer-lasting customer relationships with a focus on CX.

How Gather Helped Our Teams Work “Better Together”

Gather allowed us to provide the same interaction we were used to during Rocket Science, in a fun and engaging fashion.

Our First-Ever Hybrid Rocket Science Was a Huge Success (and Tons of Fun)

Each of our almost 300 Rocketeers came together in teams from 1 to 50 people to create, inspire, and learn to do something new.

Is Your Brand Ready for a Post-Digital World?

With digital transformation now the norm for companies, and with many having accelerated their strategies due to COVID, what should brands do to stand out in an increasingly crowded digital world?

Understanding Progressive Martech and How to Use it to Drive Insane Growth

Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole

Webinar: Driving Patient Loyalty in Healthcare Systems with Positive, Connected Experiences

Missed our recent webinar with The Lacek Group? Watch the recording below!

From Portals to Platforms: Unleash Your Patient Engagement Strategy

Providers need to simplify the user experience, shifting their mindset and approach from patient portals to more robust patient engagement platforms.

Podcast: Getting Health Systems and Hospitals to Utilize Data From Wearables

Terri Casterton discussed the latest Apple Watch features, the use of patient supplied data in healthcare and the use of technological innovations in healthcare.

16 Business And Industry Functions Being Transformed By AI

16 members of Forbes Technology Council share industry functions that are being improved or taken over by artificial intelligence.

Personalization in the Marketplace: A Deep Dive for QSRs

Peter Klayman provides his take on the personalization tactics that top national QSR brands are implementing and what these brands can do to drive greater retention

Apple Plans to Add Blood Pressure Monitoring, Thermometer to Smartwatch

The Apple Watch is capable of scanning for heart conditions and calling for help after injuries. But Apple is working on a deeper set of features.

WWDC 2021 Recap

WWDC 2021 took place two months ago but many of us are still trying to absorb all the new technologies and improvements introduced this go around.

Behind Every Brand is a Great Experience, and Vice Versa – Why Today’s Customer Expects Synergy

Rajesh Midha and Steve Soechtig explore the evolution of digital engagement and the inextricable link between a brand and an experience.

Tips From An Expert: Designing Effective Employee Experiences For Today’s Modern Workplace

If you are considering building or rebuilding an employee-facing digital solution consider these tips.

Product Roadmap Is Not Product Strategy

What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two.

3 Tips to Becoming a More Product-Led Organization

The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led.

A look back at WWDC 2020 and forward to WWDC 2021

During WWDC 2021, our technical leaders share their hopes and ideas of what is coming next.

15 Must-Have Features Of A Successful, User-Friendly Mobile App

15 tech industry experts from Forbes Technology Council share must-have features of a successful, user-friendly mobile app.

Resources for Juneteenth

Along with our friends at Ogilvy, we have compiled a list of books, articles, videos, podcasts and learnings to educate yourself and others in honor of Juneteenth.

Google I/O 2021 Top Announcements From Rocketeers’ Perspective

Google held the first-ever 100% virtual I/O this year! Check out the announcements made during conference last week.

Why Quick-Serves Should Invest in Long-Term Digital Change

Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP.

Freedom of Choice with Flutter

Any significant investment in digital solutions considers cross-platform technologies at some point, we dive into different solutions.

Nine Cost-Effective Ways Businesses Can Use Tech To Reach New Customers

Nine members share cost-effective ways businesses—particularly tech businesses—can leverage technology to reach potential new customers.

Increasing Patient Engagement and Lowering Medical Non-Adherence

Rajesh Midha examines how healthcare providers can look towards digital experiences as a way to increase patient engagement.

Developed by Bottle Rocket, SCL Health App empowers patients to take active role in their health

SCL Health has launched a new streamlined experience that empowers its patients to take a more active role in their health.

Strategies Grocers Can Use to Tempt Customers Back to In-Store Shopping in 2021

With consumer behavior changing almost immeasurably over the past year, grocers must now think outside the box to keep and increase customer loyalty.

Everything You Need to Know About Personalization for Restaurants

Join us and our friends at Amplitude on April 22 to hear how other leading restaurants are using personalization in their businesses.

How travel brands are using Apple’s App Clip to drive engagement, touchless experiences

Several brands have introduced App Clips as a way to provide a frictionless experience for travelers as well as increase customer engagement.

Retaining the divided attention of post-COVID QSR customers

Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home.

Restaurants After COVID: How to Navigate the Digital Future

Peter Klayman highlights three core practices that restaurants should consider for navigating the now, comeback, and future.

13 Expert Tips For Boosting Your Company’s Mobile Site Performance And UX

13 experts from Forbes Technology Council share their best tips for optimizing modern websites and designing them for the mobile era.

Want to Build Products Customers Love? Prioritize Iteration.

Implementing continuous iteration into your business will help you create products that people grow to love over time.

The Fourth Law of Customer Retention

Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits.

11 Of The Top IT Investments Businesses Will Make In 2021

11 members of Forbes Technology Council offer their top predictions on the specific types of IT investments businesses will be making in 2021

10 Tech Leaders Share Their Favorite Edtech Innovations

10 members of Forbes Technology Council share the most compelling piece of EdTech they’ve seen recently and why they’re impressed by it.

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