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Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now.

The Solution Architecture Quadrant

The Solution Architecture Quadrant is a diagram exercise whose outputs represent an amalgam of TOGAF-grade information gathering and SAFe-centered focus.

13 Best Practices For A Comprehensive And Careful QA Process

To truly be effective, quality assurance must be the job and commitment of every member of an organization’s team—no one can be on the sidelines.

Why Marketing and Product Teams Should Bet on Customer Behaviors

Marketing teams need to prove ROI, and product teams need to solve for engagement and retention.

15 Reasons New App Projects Lose Money (And How To Address Them)

When a development team is building a new app, it can be all too easy to incur costs that haven’t been budgeted for.

16 Essential Considerations For An Effective Business Mobile App

It’s important for businesses to carefully review the wide-ranging factors that go into a well-designed app, from the target users to the devices.

When It Comes to Customer Data, What Do Restaurants Really Need to Capture?

Barbara Castiglia discussed all things modern restaurant management with Peter Klayman, quick service restaurant (QSR) and practice lead at Bottle Rocket.

16 Expert Tips For Developing An Effective Progressive Web App

A well-designed PWA can give a company a way to engage users more effectively and efficiently.

Bottle Rocket Named One of Top Consulting Companies In Dallas

Design Rush has named Bottle Rocket Studios as one of the Top 30 Dallas Consulting Agencies. The list ranks the best consulting companies in Dallas that help businesses enhance their business operations and maximize revenue.

Understanding Code and Quality Audits in 2021

As technology and the mobile landscape evolves, brands need to address its evolution and exceed customer expectations. If not, they will be left behind.

Implementing Application Maintenance in 2021

So, you’ve got a great app to showcase your products and services. All its functionalities are up and running; meaning you can just leave it to do its thing in the background now, right? Wrong. 

The Post Digital Transformation Age: Standing Out From Sameness

Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age.

CX Files Podcast: Building Long-Term Customer Relationships With CX

In this episode Steve Soechtig, Global CEO of Ogilvy Experience, talks about how to build better, longer-lasting customer relationships with a focus on CX.

Bottle Rocket launches new podcast in support of company-wide diversity, equity & inclusion efforts

The "After the Glass Breaks" podcast, hosted by David Harrison, shares the stories of culturally diverse leaders and the ups and downs of their rise up the corporate ladder

How Gather Helped Our Teams Work “Better Together”

Gather allowed us to provide the same interaction we were used to during Rocket Science, in a fun and engaging fashion.

Our First-Ever Hybrid Rocket Science Was a Huge Success (and Tons of Fun)

Each of our almost 300 Rocketeers came together in teams from 1 to 50 people to create, inspire, and learn to do something new.

Is Your Brand Ready for a Post-Digital World?

With digital transformation now the norm for companies, and with many having accelerated their strategies due to COVID, what should brands do to stand out in an increasingly crowded digital world?

Digital Transformation Podcast: Peter Klayman Discusses Digital Experience in Travel and Hospitality

Peter Klayman, VP of Business Strategy at Bottle Rocket discusses how a superior digital experience and translate to superior customer experience in the travel and hospitality industries.

Terri Casterton Featured in 4 Dallas Innovators You Need to Know Today—and Why

Dallas-based digital and experiential design and development consultancy Bottle Rocket has hired Terri Casterton to head up its expanding healthcare practice.

Bottle Rocket Bolsters Healthcare Practice with New Leadership Hire

Terri Casterton joins the team as the Director of Healthcare Product & Strategy at Bottle Rocket

‘We will never go back’: These DFW execs made bold bets on remote work and are sticking to them

Many executives in the Dallas area made it clear they were taking a more aggressive approach to work-from-home last year.

Understanding Progressive Martech and How to Use it to Drive Insane Growth

Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole

Webinar: Driving Patient Loyalty in Healthcare Systems with Positive, Connected Experiences

Missed our recent webinar with The Lacek Group? Watch the recording below!

From Portals to Platforms: Unleash Your Patient Engagement Strategy

Providers need to simplify the user experience, shifting their mindset and approach from patient portals to more robust patient engagement platforms.

10 Essential Features Of Good Ergonomic Design Tech Developers Often Overlook

10 tech experts from Forbes Technology Council share important aspects of good ergonomic design that tech developers sometimes overlook and why it’s so important to get these features right.

Podcast: Getting Health Systems and Hospitals to Utilize Data From Wearables

Terri Casterton discussed the latest Apple Watch features, the use of patient supplied data in healthcare and the use of technological innovations in healthcare.

16 Business And Industry Functions Being Transformed By AI

16 members of Forbes Technology Council share industry functions that are being improved or taken over by artificial intelligence.

Personalization in the Marketplace: A Deep Dive for QSRs

Peter Klayman provides his take on the personalization tactics that top national QSR brands are implementing and what these brands can do to drive greater retention

Apple Plans to Add Blood Pressure Monitoring, Thermometer to Smartwatch

The Apple Watch is capable of scanning for heart conditions and calling for help after injuries. But Apple is working on a deeper set of features.

WWDC 2021 Recap

WWDC 2021 took place two months ago but many of us are still trying to absorb all the new technologies and improvements introduced this go around.

Behind Every Brand is a Great Experience, and Vice Versa – Why Today’s Customer Expects Synergy

Rajesh Midha and Steve Soechtig explore the evolution of digital engagement and the inextricable link between a brand and an experience.

Tips From An Expert: Designing Effective Employee Experiences For Today’s Modern Workplace

If you are considering building or rebuilding an employee-facing digital solution consider these tips.

Product Roadmap Is Not Product Strategy

What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two.

3 Tips to Becoming a More Product-Led Organization

The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led.

15 Must-Have Features Of A Successful, User-Friendly Mobile App

15 tech industry experts from Forbes Technology Council share must-have features of a successful, user-friendly mobile app.

Google I/O 2021 Top Announcements From Rocketeers’ Perspective

Google held the first-ever 100% virtual I/O this year! Check out the announcements made during conference last week.

Why Quick-Serves Should Invest in Long-Term Digital Change

Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP.

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