events. ideas. points of view.

The Solution Architecture Quadrant is a diagram exercise whose outputs represent an amalgam of TOGAF-grade information gathering and SAFe-centered focus.

To truly be effective, quality assurance must be the job and commitment of every member of an organization’s team—no one can be on the sidelines.

Marketing teams need to prove ROI, and product teams need to solve for engagement and retention.

When a development team is building a new app, it can be all too easy to incur costs that haven’t been budgeted for.

It’s important for businesses to carefully review the wide-ranging factors that go into a well-designed app, from the target users to the devices.

Barbara Castiglia discussed all things modern restaurant management with Peter Klayman, quick service restaurant (QSR) and practice lead at Bottle Rocket.

A well-designed PWA can give a company a way to engage users more effectively and efficiently.

Design Rush has named Bottle Rocket Studios as one of the Top 30 Dallas Consulting Agencies. The list ranks the best consulting companies in Dallas that help businesses enhance their business operations and maximize revenue.

As technology and the mobile landscape evolves, brands need to address its evolution and exceed customer expectations. If not, they will be left behind.

So, you’ve got a great app to showcase your products and services. All its functionalities are up and running; meaning you can just leave it to do its thing in the background now, right? Wrong. 

Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age.

In this episode Steve Soechtig, Global CEO of Ogilvy Experience, talks about how to build better, longer-lasting customer relationships with a focus on CX.

The "After the Glass Breaks" podcast, hosted by David Harrison, shares the stories of culturally diverse leaders and the ups and downs of their rise up the corporate ladder

Gather allowed us to provide the same interaction we were used to during Rocket Science, in a fun and engaging fashion.

Each of our almost 300 Rocketeers came together in teams from 1 to 50 people to create, inspire, and learn to do something new.

With digital transformation now the norm for companies, and with many having accelerated their strategies due to COVID, what should brands do to stand out in an increasingly crowded digital world?

Peter Klayman, VP of Business Strategy at Bottle Rocket discusses how a superior digital experience and translate to superior customer experience in the travel and hospitality industries.

Dallas-based digital and experiential design and development consultancy Bottle Rocket has hired Terri Casterton to head up its expanding healthcare practice.

Terri Casterton joins the team as the Director of Healthcare Product & Strategy at Bottle Rocket

Many executives in the Dallas area made it clear they were taking a more aggressive approach to work-from-home last year.

Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole

Missed our recent webinar with The Lacek Group? Watch the recording below!

Providers need to simplify the user experience, shifting their mindset and approach from patient portals to more robust patient engagement platforms.

10 tech experts from Forbes Technology Council share important aspects of good ergonomic design that tech developers sometimes overlook and why it’s so important to get these features right.

Terri Casterton discussed the latest Apple Watch features, the use of patient supplied data in healthcare and the use of technological innovations in healthcare.

16 members of Forbes Technology Council share industry functions that are being improved or taken over by artificial intelligence.

Peter Klayman provides his take on the personalization tactics that top national QSR brands are implementing and what these brands can do to drive greater retention

The Apple Watch is capable of scanning for heart conditions and calling for help after injuries. But Apple is working on a deeper set of features.

WWDC 2021 took place two months ago but many of us are still trying to absorb all the new technologies and improvements introduced this go around.

Rajesh Midha and Steve Soechtig explore the evolution of digital engagement and the inextricable link between a brand and an experience.

If you are considering building or rebuilding an employee-facing digital solution consider these tips.

What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two.

The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led.

15 tech industry experts from Forbes Technology Council share must-have features of a successful, user-friendly mobile app.

Google held the first-ever 100% virtual I/O this year! Check out the announcements made during conference last week.

Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP.