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Bottle Rocket makes Senior Leadership Moves in Pursuit of Continued Growth

Bottle Rocket, a leading experience consultancy, announced today the addition of three new senior leadership roles that position the company for continued growth and expansion.

Bottle Rocket celebrates unprecedented 400% growth in Product Management Practice

With an added focus on this core capability, Bottle Rocket has been able to add even greater value to businesses through iterative product development.

Not Just Mints on Pillows

Experience consultancies have been helping all these industries develop the very same experiences we are now being measured against.

Tracey Francis Nominated for Dallas Business Journal's Women in Technology Awards

The award celebrates the region's top tech leaders from the diverse industries supporting our vibrant North Texas business community.

Rajesh Midha Featured on Data Unlocked Podcast Hosted By Simon Data

Rajesh Midha spoke with the Data Unlocked Podcast hosted by Simon Data, and shared his insights on how companies can effectively use data to drive business outcomes.

Digital Experiences that Keep Customers Coming Back

A digital experience may be the only direct contact a customer has with a particular brand.

Achieving Brand Loyalty Through Digital Experiences

Offering contextual, personalized and frictionless digital experiences for your customers is a sure way to unlock brand loyalty for the long term.

Why digital experiences need to be part of your employee retention strategy

When working on keeping every employee informed and awareof the intricate details of digital experiences, remember that every employee is different.

Are You Selling a Product, a Service, or an Experience?

First and foremost you want to offer your clients an experience coupled with outstanding service.

Best Of All Work Worlds?

Many are embracing hybrid models that let employees spend some days working remotely — a recognition that such flexibility has become a must-have for many.

How Casual Restaurants Can Beat the Great Resignation

It is important to show employees that they are valued, and therefore increased compensation for staff must be a top priority.

12 IoT Devices Already Having A Big Impact In Consumer And Business Markets

The connectivity provided by IoT devices allows us to live and work more easily and safely than ever before.

Working Remotely? 14 Bad Tech-Related Habits You Need To Avoid

Tech leaders work hard to instill good tech hygiene habits among their remote colleagues, but that’s only half the battle.

How to Evolve Your Mobile Practice

In today’s world, these devices can be used to communicate, create, entertain, and procure just about anything.

Texas’ harsh moves against transgender youth provoke a backlash from big business

Sixty-five companies have signed an open letter calling on Texas Gov. Greg Abbott to abandon efforts to target transgender children and their parents.

14 Headline-Grabbing Tech Developments That May Soon Face Setbacks

From blockchain to self-driving cars, certain high-profile tech developments may have a steep hill to climb before business and consumer marketplaces fully embrace them.

Preparing Your Business for the Metaverse

There is plenty of potential for metaverses to transform customers‘ interactions with brands, but the industry is still in its early days.

Hybrid arrangements offer time at home and face time with the boss

As the pandemic starts to ease, companies want people to come back to the workplace again.

Resources For Trans Awareness and Support

Shortly after Greg Abbott signed an order attempting to criminalize parents for helping their transgender child access healthcare, a group of Rocketeers met and drafted a trans awareness and support resources.

16 Practical Actionable Ways SaaS Companies Can Better Serve Customers

While it’s essential for SaaS providers to develop a product that’s both unique and in-demand, that in itself isn’t enough to create a loyal customer base.

Putting right the wrongs of telehealth

Digital transformation within healthcare has been catalyzed by the pandemic.

3 things no one has told you about the metaverse

What does the metaverse actually mean for your business? Al Nolan sets the record straight

A Guide for Product Managers

As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity

Going Early in the Metaverse: A Key Strategy to Drive Growth into the Future

It is well understood that being a first-mover in a high growth channel can generate new customers in a much easier and cheaper manner than a mature and competitive one.

Experiences That Pass Like Ships in the Night

Today brands must accept the hyper-competitive nature of our current environment and leverage word of mouth as one piece of a much larger and more complex digital strategy.

How Digital Experiences Will Drive Business Growth in 2022

The pandemic has created many short-term shifts in consumer behaviors, but the trend of customers seeking digital alternatives to physical experiences is certainly here to stay…

Deploying a Successful Digital Front Door Strategy in 2022

A successful digital front door strategy provides a massive opportunity for healthcare organizations to acquire and retain customers while enhancing care and growing revenue.

What is Human-Centered Design?

An intelligent HCD (human-centered design) strategy should be iterative, and focused on a quantifiable, customer-focused end result.

Implementing API Readiness in 2022

Understanding the current and potential capabilities of your organization’s APIs is an important way to ensure your brand is able to stay up-to-date

Introducing EXP. Magazine: A Magazine About All Things Experience.

By experience experts for experience experts, EXP. is a magazine for anyone that believes in the power of experience and thrives off innovation.

What is Digital Health, and Why Does it Matter?

From Apple Watch health capabilities to software employed by doctors in hospitals, digital health encompasses a vast range of platforms, devices and systems.

The Digital Revamp of QSRs In The Battle For The Connected Customer

Forward thinking companies will need to ensure that digital and physical experience are fully aligned to drive growth.

Empathetic API Design for Technical Consumers

Danny Baggett discusses how we learned that API design can have a profound impact on user interfaces and, thus, user experiences.

Power To The People: Why Person-Centric Equals Patient Engagement In Healthcare Platforms

COVID-19 revealed a complicated flaw in the industry: a maze of digital obstacles preventing a seamless online patient experience.

What is Experiential Marketing in 2022?

It is important for brands to incorporate precise and personalized marketing tactics into their broader omnichannel strategy to improve overall customer experience.

13 Effective Factors That Can Help Secure A Remote Work Environment

13 tech experts from Forbes Technology Council share effective factors that can help you secure your remote work environment.

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