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Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now.

Product Roadmap Is Not Product Strategy

What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two.

3 Tips to Becoming a More Product-Led Organization

The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led.

Why Quick-Serves Should Invest in Long-Term Digital Change

Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP.

Increasing Patient Engagement and Lowering Medical Non-Adherence

Rajesh Midha examines how healthcare providers can look towards digital experiences as a way to increase patient engagement.

Want to Build Products Customers Love? Prioritize Iteration.

Implementing continuous iteration into your business will help you create products that people grow to love over time.

New Class of Online Grocery Shoppers Brings Fresh Industry Demands

How grocers cultivate customer loyalty with digital strategies will determine their market positioning in the unpredictable year ahead.

Product Managers Versus Project Managers: We Need Some Clarity

There’s an obvious need for clarity between the two roles: What are some of the key differences that are simple for all interested parties to understand?

Are You In The “In-Group”

In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are.

3 Principles Every Product Manager Should Implement Now

Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities.

Creating A Digital Roadmap For Forward-Looking Businesses

75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19.

Minimum Viable Product vs. Minimum Features Product

The idea of minimum viable product is very popular with startups, but more often than not, MVPs turn into MFPs.

Dreaming of the perfect partnership between product & marketing?

In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win?

The Importance of DTC Connections in Today’s World

it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you...

Accelerating Change is Product Management

Rajesh Midha is featured on the This Is Product Management podcast speaking about product management and growth.

The Power of Product + Marketing

The holy grail of marketing is sending the right message to the right user at the right time.

A Tale of Two Police Departments

A north star metric set in place for over three decades has helped shape what you currently see today, protests occur daily calling for action and justice to be served in the name of police brutality.

Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.

It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty.

The State of Product Analytics 2020

Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset.

What’s Next in In-app Purchases | A Mini-Hackathon Recap

Discover the latest from our recent mini-hackathon about in-app purchases.

Adam Polanksy at Big Design Latin America

Rocketeer Adam Polansky, a co-founder of the Dallas conference, flew to Quito to help prepare and share his experience building a UX community

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