--- title: News & Views | Thought Leadership | Bottle Rocket | Digital Product description: Digital Product | Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![How to make data-driven decisions about your digital product with extreme clarity](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ProductMaps.jpg?width=300&name=ProductMaps.jpg)](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) ## [How to make data-driven decisions about your digital product with extreme clarity](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) Raina Probst, Carla Salcedo, and Tyler Robb explore 10 expert use cases and 8 key benefits for any product-led organization. [Mar 13, 2023 12:27:25 PM](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) [![Gartner: IT spending to grow 5.1% amid optimization push](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Gartner.png?width=300&name=Gartner.png)](https://blog.bottlerocketstudios.com/gartner-it-spending-to-grow-5.1-amid-optimization-push) ## [Gartner: IT spending to grow 5.1% amid optimization push](https://blog.bottlerocketstudios.com/gartner-it-spending-to-grow-5.1-amid-optimization-push) The market research firm said enterprise IT spending will endure in a tough economy, but noted an emphasis on optimization, productivity gains and rooting out inefficiencies. [Nov 18, 2022 2:42:32 PM](https://blog.bottlerocketstudios.com/gartner-it-spending-to-grow-5.1-amid-optimization-push) [![Why Involving The Whole Team In Decisions Leads to a Better Product](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Teamwork.jpg?width=300&name=Teamwork.jpg)](https://blog.bottlerocketstudios.com/why-involving-the-whole-team-in-decisions-leads-to-a-better-product) ## [Why Involving The Whole Team In Decisions Leads to a Better Product](https://blog.bottlerocketstudios.com/why-involving-the-whole-team-in-decisions-leads-to-a-better-product) Find out how to make every member of the team is empowered and given a voice. [Nov 14, 2022 4:48:48 PM](https://blog.bottlerocketstudios.com/why-involving-the-whole-team-in-decisions-leads-to-a-better-product) [![The Digital Maturity Healthcare Journey](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Healthcare_Arc-infographic-01.jpg?width=300&name=BR_Healthcare_Arc-infographic-01.jpg)](https://blog.bottlerocketstudios.com/the-digital-maturity-healthcare-journey) ## [The Digital Maturity Healthcare Journey](https://blog.bottlerocketstudios.com/the-digital-maturity-healthcare-journey) Digital solutions will provide the efficiencies needed in a Fee for Value environment while elevating the journey of care to match the experiences patients expect. [May 24, 2022 3:10:15 PM](https://blog.bottlerocketstudios.com/the-digital-maturity-healthcare-journey) [![Digital Experiences that Keep Customers Coming Back](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220330.jpg?width=300&name=BR_Blog-20220330.jpg)](https://blog.bottlerocketstudios.com/digital-experiences-that-keep-customers-coming-back) ## [Digital Experiences that Keep Customers Coming Back](https://blog.bottlerocketstudios.com/digital-experiences-that-keep-customers-coming-back) A digital experience may be the only direct contact a customer has with a particular brand. [Mar 30, 2022 1:41:56 PM](https://blog.bottlerocketstudios.com/digital-experiences-that-keep-customers-coming-back) [![Preparing Your Business for the Metaverse](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220310.jpg?width=300&name=BR_Blog-20220310.jpg)](https://blog.bottlerocketstudios.com/preparing-your-business-for-the-metaverse) ## [Preparing Your Business for the Metaverse](https://blog.bottlerocketstudios.com/preparing-your-business-for-the-metaverse) There is plenty of potential for metaverses to transform customers‘ interactions with brands, but the industry is still in its early days. [Mar 10, 2022 5:18:00 PM](https://blog.bottlerocketstudios.com/preparing-your-business-for-the-metaverse) [![Experiences That Pass Like Ships in the Night](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ExperiencesLikeShips.jpg?width=300&name=ExperiencesLikeShips.jpg)](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) ## [Experiences That Pass Like Ships in the Night](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) Today brands must accept the hyper-competitive nature of our current environment and leverage word of mouth as one piece of a much larger and more complex digital strategy. [Jan 25, 2022 3:47:00 PM](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) [![Deploying a Successful Digital Front Door Strategy in 2022](https://blog.bottlerocketstudios.com/hs-fs/hubfs/DigitalFrontDoor.jpg?width=300&name=DigitalFrontDoor.jpg)](https://blog.bottlerocketstudios.com/deploying-a-successful-digital-front-door-strategy-in-2022) ## [Deploying a Successful Digital Front Door Strategy in 2022](https://blog.bottlerocketstudios.com/deploying-a-successful-digital-front-door-strategy-in-2022) A successful digital front door strategy provides a massive opportunity for healthcare organizations to acquire and retain customers while enhancing care and growing revenue. [Jan 20, 2022 4:19:00 PM](https://blog.bottlerocketstudios.com/deploying-a-successful-digital-front-door-strategy-in-2022) [![Implementing API Readiness in 2022](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-API-readiness-20220113.jpg?width=300&name=BR_Blog-API-readiness-20220113.jpg)](https://blog.bottlerocketstudios.com/implementing-api-readiness-in-2022) ## [Implementing API Readiness in 2022](https://blog.bottlerocketstudios.com/implementing-api-readiness-in-2022) Understanding the current and potential capabilities of your organization’s APIs is an important way to ensure your brand is able to stay up-to-date [Jan 13, 2022 2:04:04 PM](https://blog.bottlerocketstudios.com/implementing-api-readiness-in-2022) [![The Post Digital Transformation Age: Standing Out From Sameness](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Blogs_SeaofSameness%20copy.jpg?width=300&name=Blogs_SeaofSameness%20copy.jpg)](https://blog.bottlerocketstudios.com/the-post-digital-transformation-age-standing-out-from-sameness) ## [The Post Digital Transformation Age: Standing Out From Sameness](https://blog.bottlerocketstudios.com/the-post-digital-transformation-age-standing-out-from-sameness) Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age. [Oct 25, 2021 1:33:45 PM](https://blog.bottlerocketstudios.com/the-post-digital-transformation-age-standing-out-from-sameness) [![Product Roadmap Is Not Product Strategy](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Blog_ProductRoadmapIsNotProductStrategy.jpg?width=300&name=Blog_ProductRoadmapIsNotProductStrategy.jpg)](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) ## [Product Roadmap Is Not Product Strategy](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two. [Aug 2, 2021 1:14:31 PM](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) [![3 Tips to Becoming a More Product-Led Organization](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_ProductLed-01.jpg?width=300&name=BlogPost_ProductLed-01.jpg)](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) ## [3 Tips to Becoming a More Product-Led Organization](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led. [Jul 29, 2021 4:45:06 PM](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) [![Why Quick-Serves Should Invest in Long-Term Digital Change](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BlogPost_QSR_DigitalChange.jpg?width=300&name=BlogPost_QSR_DigitalChange.jpg)](https://blog.bottlerocketstudios.com/why-quick-serves-should-invest-in-long-term-digital-change) ## [Why Quick-Serves Should Invest in Long-Term Digital Change](https://blog.bottlerocketstudios.com/why-quick-serves-should-invest-in-long-term-digital-change) Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP. [May 27, 2021 10:12:50 AM](https://blog.bottlerocketstudios.com/why-quick-serves-should-invest-in-long-term-digital-change) [![Increasing Patient Engagement and Lowering Medical Non-Adherence](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Blogs_January12_IncreasingPatientEngagement.jpg?width=300&name=Blogs_January12_IncreasingPatientEngagement.jpg)](https://blog.bottlerocketstudios.com/increasing-patient-engagement-and-lowering-medical-non-adherence) ## [Increasing Patient Engagement and Lowering Medical Non-Adherence](https://blog.bottlerocketstudios.com/increasing-patient-engagement-and-lowering-medical-non-adherence) Rajesh Midha examines how healthcare providers can look towards digital experiences as a way to increase patient engagement. [Apr 29, 2021 1:11:55 PM](https://blog.bottlerocketstudios.com/increasing-patient-engagement-and-lowering-medical-non-adherence) [![Want to Build Products Customers Love? Prioritize Iteration.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BlogPost_Iteration.jpg?width=300&name=BlogPost_Iteration.jpg)](https://blog.bottlerocketstudios.com/want-to-build-products-customers-love-prioritize-iteration) ## [Want to Build Products Customers Love? Prioritize Iteration.](https://blog.bottlerocketstudios.com/want-to-build-products-customers-love-prioritize-iteration) Implementing continuous iteration into your business will help you create products that people grow to love over time. [Feb 17, 2021 2:25:18 PM](https://blog.bottlerocketstudios.com/want-to-build-products-customers-love-prioritize-iteration) [![New Class of Online Grocery Shoppers Brings Fresh Industry Demands](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Blogs_January12_2021OnlineGrocery.jpg?width=300&name=Blogs_January12_2021OnlineGrocery.jpg)](https://blog.bottlerocketstudios.com/new-class-of-online-grocery-shoppers-brings-fresh-industry-demands) ## [New Class of Online Grocery Shoppers Brings Fresh Industry Demands](https://blog.bottlerocketstudios.com/new-class-of-online-grocery-shoppers-brings-fresh-industry-demands) How grocers cultivate customer loyalty with digital strategies will determine their market positioning in the unpredictable year ahead. [Feb 4, 2021 12:01:00 PM](https://blog.bottlerocketstudios.com/new-class-of-online-grocery-shoppers-brings-fresh-industry-demands) [![Product Managers Versus Project Managers: We Need Some Clarity](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Product_Vs_Project.jpg?width=300&name=Product_Vs_Project.jpg)](https://blog.bottlerocketstudios.com/product-managers-versus-project-managers-we-need-some-clarity) ## [Product Managers Versus Project Managers: We Need Some Clarity](https://blog.bottlerocketstudios.com/product-managers-versus-project-managers-we-need-some-clarity) There’s an obvious need for clarity between the two roles: What are some of the key differences that are simple for all interested parties to understand? [Jan 19, 2021 1:47:00 PM](https://blog.bottlerocketstudios.com/product-managers-versus-project-managers-we-need-some-clarity) [![Are You In The “In-Group”](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TheInGroup.jpg?width=300&name=TheInGroup.jpg)](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) ## [Are You In The “In-Group”](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are. [Dec 22, 2020 1:51:00 PM](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) [![3 Principles Every Product Manager Should Implement Now](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/3Principles_Product-1.jpg?width=300&name=3Principles_Product-1.jpg)](https://blog.bottlerocketstudios.com/3-principles-every-product-manager-should-implement-now) ## [3 Principles Every Product Manager Should Implement Now](https://blog.bottlerocketstudios.com/3-principles-every-product-manager-should-implement-now) Navigating the new normal will require a shift in thinking to discover unmet needs and embrace new opportunities. [Nov 11, 2020 9:58:00 AM](https://blog.bottlerocketstudios.com/3-principles-every-product-manager-should-implement-now) [![Creating A Digital Roadmap For Forward-Looking Businesses](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/CreatingADigitalRoadmap-3.jpg?width=300&name=CreatingADigitalRoadmap-3.jpg)](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) ## [Creating A Digital Roadmap For Forward-Looking Businesses](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) 75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19. [Oct 27, 2020 4:37:02 PM](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) [![Minimum Viable Product vs. Minimum Features Product](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/1_387Vv_sBa7Q5DF-iVcSw-A-1.jpg?width=300&name=1_387Vv_sBa7Q5DF-iVcSw-A-1.jpg)](https://blog.bottlerocketstudios.com/minimum-viable-product-vs-minimum-features-product) ## [Minimum Viable Product vs. Minimum Features Product](https://blog.bottlerocketstudios.com/minimum-viable-product-vs-minimum-features-product) The idea of minimum viable product is very popular with startups, but more often than not, MVPs turn into MFPs. [Oct 13, 2020 10:30:48 AM](https://blog.bottlerocketstudios.com/minimum-viable-product-vs-minimum-features-product) [![Dreaming of the perfect partnership between product & marketing?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/PerfectPartnership-01-3.jpg?width=300&name=PerfectPartnership-01-3.jpg)](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) ## [Dreaming of the perfect partnership between product & marketing?](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win? [Sep 30, 2020 1:54:40 PM](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) [![The Importance of DTC Connections in Today’s World](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DTC-connection-points-090820-3.jpg?width=300&name=DTC-connection-points-090820-3.jpg)](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) ## [The Importance of DTC Connections in Today’s World](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you... [Sep 8, 2020 4:10:21 PM](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) [![Accelerating Change is Product Management](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Product_Podcast-3.jpg?width=300&name=Product_Podcast-3.jpg)](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) ## [Accelerating Change is Product Management](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) Rajesh Midha is featured on the This Is Product Management podcast speaking about product management and growth. [Jun 15, 2020 3:30:00 PM](https://blog.bottlerocketstudios.com/accelerating-change-is-product-management) [![The Power of Product + Marketing](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ProductAndMarketing-3.jpg?width=300&name=ProductAndMarketing-3.jpg)](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) ## [The Power of Product + Marketing](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) The holy grail of marketing is sending the right message to the right user at the right time. [Jun 15, 2020 3:19:00 PM](https://blog.bottlerocketstudios.com/the-power-of-product-marketing) [![A Tale of Two Police Departments](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TaleOfTwoPoliceDepartments-3.jpg?width=300&name=TaleOfTwoPoliceDepartments-3.jpg)](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) ## [A Tale of Two Police Departments](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) A north star metric set in place for over three decades has helped shape what you currently see today, protests occur daily calling for action and justice to be served in the name of police brutality. [Jun 10, 2020 10:33:00 AM](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) [![Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Medium_WhatGetsMismeasured-3.jpg?width=300&name=Medium_WhatGetsMismeasured-3.jpg)](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) ## [Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty. [May 15, 2020 2:10:00 PM](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) [![The State of Product Analytics 2020](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ProductAnalytics-1-3.jpg?width=300&name=ProductAnalytics-1-3.jpg)](https://blog.bottlerocketstudios.com/the-state-of-product-analytics-2020) ## [The State of Product Analytics 2020](https://blog.bottlerocketstudios.com/the-state-of-product-analytics-2020) Alex Cohen highlights the need for individuals and teams to shift to a data-hungry mindset. [Apr 28, 2020 7:00:00 AM](https://blog.bottlerocketstudios.com/the-state-of-product-analytics-2020) [![What’s Next in In-app Purchases | A Mini-Hackathon Recap](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/payment-tablet-Jun-16-2021-06-37-42-95-AM.jpg?width=300&name=payment-tablet-Jun-16-2021-06-37-42-95-AM.jpg)](https://blog.bottlerocketstudios.com/future-in-app-purchases-hackathon) ## [What’s Next in In-app Purchases | A Mini-Hackathon Recap](https://blog.bottlerocketstudios.com/future-in-app-purchases-hackathon) Discover the latest from our recent mini-hackathon about in-app purchases. [Jan 6, 2017 3:37:56 AM](https://blog.bottlerocketstudios.com/future-in-app-purchases-hackathon) [1](https://blog.bottlerocketstudios.com/tag/digital-product/page/1) [![Want More? Check Out Our Recent Videos](https://blog.bottlerocketstudios.com/hubfs/VideoImage-01-01.jpg "Want More? Check Out Our Recent Videos")](https://www.youtube.com/user/BottleRocketApps/videos) ### Keywords - [Accessibility (3)](https://blog.bottlerocketstudios.com/tag/accessibility) - [AI (3)](https://blog.bottlerocketstudios.com/tag/ai) - [Alexa (4)](https://blog.bottlerocketstudios.com/tag/alexa) - [Amazon Echo (2)](https://blog.bottlerocketstudios.com/tag/amazon-echo) - [Android (31)](https://blog.bottlerocketstudios.com/tag/android) - [Android development (4)](https://blog.bottlerocketstudios.com/tag/android-development) - [Android Things (1)](https://blog.bottlerocketstudios.com/tag/android-things) - [Android Wear (1)](https://blog.bottlerocketstudios.com/tag/android-wear) - [API (11)](https://blog.bottlerocketstudios.com/tag/api) - [APIs (1)](https://blog.bottlerocketstudios.com/tag/apis) - [App Development (34)](https://blog.bottlerocketstudios.com/tag/app-development) - [App Testing (1)](https://blog.bottlerocketstudios.com/tag/app-testing) - [Apple (10)](https://blog.bottlerocketstudios.com/tag/apple) - 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