--- title: News & Views | Thought Leadership | Bottle Rocket | Tim Duncan description: Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. ## Tim Duncan ### Recent Posts [![Greater Than The Sum of Its Parts](https://blog.bottlerocketstudios.com/hs-fs/hubfs/SumOfItsParts.jpg?width=300&name=SumOfItsParts.jpg)](https://blog.bottlerocketstudios.com/greater-than-the-sum-of-its-parts) ## [Greater Than The Sum of Its Parts](https://blog.bottlerocketstudios.com/greater-than-the-sum-of-its-parts) Tim Duncan, Product Growth Lead at Bottle Rocket explores the intersection of cryptocurrencies, decentralized applications, and loyalty programs. [Sep 30, 2022 1:21:55 PM](https://blog.bottlerocketstudios.com/greater-than-the-sum-of-its-parts) [![This is the Secret to Driving Growth with Cryptocurrency](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220703.jpg?width=300&name=BR_Blog-20220703.jpg)](https://blog.bottlerocketstudios.com/this-is-the-secret-to-driving-growth-with-cryptocurrency) ## [This is the Secret to Driving Growth with Cryptocurrency](https://blog.bottlerocketstudios.com/this-is-the-secret-to-driving-growth-with-cryptocurrency) Cryptocurrencies can bring value to a brand in a myriad of different ways based on the demographic profile of the end customer. [Jul 20, 2022 7:04:00 AM](https://blog.bottlerocketstudios.com/this-is-the-secret-to-driving-growth-with-cryptocurrency) [![A Guide for Product Managers](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_ProductMarketing.png?width=300&name=BlogPost_ProductMarketing.png)](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) ## [A Guide for Product Managers](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity [Jan 31, 2022 3:45:14 PM](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) [![Going Early in the Metaverse: A Key Strategy to Drive Growth into the Future](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Blogs_CES.jpg?width=300&name=Blogs_CES.jpg)](https://blog.bottlerocketstudios.com/going-early-in-the-metaverse-a-key-strategy-to-drive-growth-into-the-future) ## [Going Early in the Metaverse: A Key Strategy to Drive Growth into the Future](https://blog.bottlerocketstudios.com/going-early-in-the-metaverse-a-key-strategy-to-drive-growth-into-the-future) It is well understood that being a first-mover in a high growth channel can generate new customers in a much easier and cheaper manner than a mature and competitive one. [Jan 28, 2022 11:56:00 AM](https://blog.bottlerocketstudios.com/going-early-in-the-metaverse-a-key-strategy-to-drive-growth-into-the-future) [![Experiences That Pass Like Ships in the Night](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ExperiencesLikeShips.jpg?width=300&name=ExperiencesLikeShips.jpg)](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) ## [Experiences That Pass Like Ships in the Night](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) Today brands must accept the hyper-competitive nature of our current environment and leverage word of mouth as one piece of a much larger and more complex digital strategy. [Jan 25, 2022 3:47:00 PM](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) [![Understanding Progressive Martech and How to Use it to Drive Insane Growth](https://blog.bottlerocketstudios.com/hs-fs/hubfs/1_geQp2u2RJ7w5v-_WGnhNdQ.jpg?width=300&name=1_geQp2u2RJ7w5v-_WGnhNdQ.jpg)](https://blog.bottlerocketstudios.com/understanding-progressive-martech-and-how-to-use-it-to-drive-insane-growth) ## [Understanding Progressive Martech and How to Use it to Drive Insane Growth](https://blog.bottlerocketstudios.com/understanding-progressive-martech-and-how-to-use-it-to-drive-insane-growth) Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole [Oct 1, 2021 2:41:46 PM](https://blog.bottlerocketstudios.com/understanding-progressive-martech-and-how-to-use-it-to-drive-insane-growth) [![The Fourth Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/FourthLaw_Retention-copy.jpg?width=300&name=FourthLaw_Retention-copy.jpg)](https://blog.bottlerocketstudios.com/the-fourth-law-of-customer-retention) ## [The Fourth Law of Customer Retention](https://blog.bottlerocketstudios.com/the-fourth-law-of-customer-retention) Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits. [Feb 11, 2021 12:02:13 PM](https://blog.bottlerocketstudios.com/the-fourth-law-of-customer-retention) [![Marketing in 2021: The impact of blockchain on CX](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ImpactofBlockchain.jpg?width=300&name=ImpactofBlockchain.jpg)](https://blog.bottlerocketstudios.com/marketing-in-2021-the-impact-of-blockchain-on-cx) ## [Marketing in 2021: The impact of blockchain on CX](https://blog.bottlerocketstudios.com/marketing-in-2021-the-impact-of-blockchain-on-cx) Tim Duncan discusses how marketers can use blockchain technology to build better relationships with their customers. [Dec 24, 2020 5:16:00 PM](https://blog.bottlerocketstudios.com/marketing-in-2021-the-impact-of-blockchain-on-cx) [![The Third Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ThirdLawofCustomerRetention.jpg?width=300&name=ThirdLawofCustomerRetention.jpg)](https://blog.bottlerocketstudios.com/the-third-law-of-customer-retention) ## [The Third Law of Customer Retention](https://blog.bottlerocketstudios.com/the-third-law-of-customer-retention) The major force behind new organic customer growth are your retained customers who are willing to serve as advocates for your business. [Dec 22, 2020 5:24:00 PM](https://blog.bottlerocketstudios.com/the-third-law-of-customer-retention) [![Are You In The “In-Group”](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TheInGroup.jpg?width=300&name=TheInGroup.jpg)](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) ## [Are You In The “In-Group”](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are. [Dec 22, 2020 1:51:00 PM](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) [![Navigating the Product Analytics Maturity Model in the First-Party Data Era](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ProductAnalyticsMaturityModel.jpg?width=300&name=ProductAnalyticsMaturityModel.jpg)](https://blog.bottlerocketstudios.com/navigating-the-product-analytics-maturity-model-in-the-first-party-data-era-2) ## [Navigating the Product Analytics Maturity Model in the First-Party Data Era](https://blog.bottlerocketstudios.com/navigating-the-product-analytics-maturity-model-in-the-first-party-data-era-2) Product analytics is critical to driving growth, but the bar to meet the increased expectations is only getting higher. [Dec 10, 2020 1:06:00 PM](https://blog.bottlerocketstudios.com/navigating-the-product-analytics-maturity-model-in-the-first-party-data-era-2) [![When to Leverage Blockchain & Cryptocurrencies to Drive Experience Growth](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/LeverageBlockchainCryptocurrency.jpg?width=300&name=LeverageBlockchainCryptocurrency.jpg)](https://blog.bottlerocketstudios.com/when-to-leverage-blockchain-cryptocurrencies-to-drive-experience-growth-2) ## [When to Leverage Blockchain & Cryptocurrencies to Drive Experience Growth](https://blog.bottlerocketstudios.com/when-to-leverage-blockchain-cryptocurrencies-to-drive-experience-growth-2) Product managers across all industries are looking to harness the power of blockchain to create real value for both their teams and customers. [Dec 3, 2020 1:14:17 PM](https://blog.bottlerocketstudios.com/when-to-leverage-blockchain-cryptocurrencies-to-drive-experience-growth-2) [![Creating A Digital Roadmap For Forward-Looking Businesses](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/CreatingADigitalRoadmap-3.jpg?width=300&name=CreatingADigitalRoadmap-3.jpg)](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) ## [Creating A Digital Roadmap For Forward-Looking Businesses](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) 75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19. [Oct 27, 2020 4:37:02 PM](https://blog.bottlerocketstudios.com/creating-a-digital-roadmap-for-forward-looking-businesses) [![Incorporate Blockchain and/or Cryptocurrencies into Your Customer and Employee Experience](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BitCoin_ForArticle-01-3.jpg?width=300&name=BitCoin_ForArticle-01-3.jpg)](https://blog.bottlerocketstudios.com/incorporate-blockchain-cryptocurrencies-into-your-customer-employee-experience) ## [Incorporate Blockchain and/or Cryptocurrencies into Your Customer and Employee Experience](https://blog.bottlerocketstudios.com/incorporate-blockchain-cryptocurrencies-into-your-customer-employee-experience) What does the puzzle of blockchain and cryptocurrencies look like? The Bottle Rocket Design team breaks down the difference. [Oct 26, 2020 2:37:21 PM](https://blog.bottlerocketstudios.com/incorporate-blockchain-cryptocurrencies-into-your-customer-employee-experience) [![The Second Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/1_KbvB93C3PZbQdI3onTd_mw-1.jpg?width=300&name=1_KbvB93C3PZbQdI3onTd_mw-1.jpg)](https://blog.bottlerocketstudios.com/the-second-law-of-customer-retention-retention-is-not-a-single-moment-in-time-but-rather-a-series-of-states-determined-by-actions-in-the-customer-retention-lifecycle) ## [The Second Law of Customer Retention](https://blog.bottlerocketstudios.com/the-second-law-of-customer-retention-retention-is-not-a-single-moment-in-time-but-rather-a-series-of-states-determined-by-actions-in-the-customer-retention-lifecycle) In the second law of customer retention, this larger puzzle shows us that customer retention is not a single moment in time. [Oct 12, 2020 10:40:00 AM](https://blog.bottlerocketstudios.com/the-second-law-of-customer-retention-retention-is-not-a-single-moment-in-time-but-rather-a-series-of-states-determined-by-actions-in-the-customer-retention-lifecycle) [![Dreaming of the perfect partnership between product & marketing?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/PerfectPartnership-01-3.jpg?width=300&name=PerfectPartnership-01-3.jpg)](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) ## [Dreaming of the perfect partnership between product & marketing?](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win? [Sep 30, 2020 1:54:40 PM](https://blog.bottlerocketstudios.com/dreaming-of-the-perfect-partnership-between-product-marketing) [![The Importance of DTC Connections in Today’s World](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DTC-connection-points-090820-3.jpg?width=300&name=DTC-connection-points-090820-3.jpg)](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) ## [The Importance of DTC Connections in Today’s World](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you... [Sep 8, 2020 4:10:21 PM](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) [![Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_DigitalMaturity_Airship-3.jpg?width=300&name=BottleRocket_DigitalMaturity_Airship-3.jpg)](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) ## [Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) What exactly is digital maturity? And how do you determine your company’s digital maturity level—and improve it? [Aug 31, 2020 8:43:00 AM](https://blog.bottlerocketstudios.com/want-to-adapt-to-the-new-normal-raise-your-brands-digital-maturity-score) [![The First Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_FirstLawOfCustomerRetention-3.jpg?width=300&name=BottleRocket_FirstLawOfCustomerRetention-3.jpg)](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) ## [The First Law of Customer Retention](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience. [Aug 19, 2020 9:20:00 AM](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) [![A Tale of Two Police Departments](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TaleOfTwoPoliceDepartments-3.jpg?width=300&name=TaleOfTwoPoliceDepartments-3.jpg)](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) ## [A Tale of Two Police Departments](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) A north star metric set in place for over three decades has helped shape what you currently see today, protests occur daily calling for action and justice to be served in the name of police brutality. [Jun 10, 2020 10:33:00 AM](https://blog.bottlerocketstudios.com/a-tale-of-two-police-departments) [![Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Medium_WhatGetsMismeasured-3.jpg?width=300&name=Medium_WhatGetsMismeasured-3.jpg)](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) ## [Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty. [May 15, 2020 2:10:00 PM](https://blog.bottlerocketstudios.com/driving-sustainable-product-growth-what-gets-mis-measured-gets-mis-managed) [![Driving Mobile Growth With Cross-Channel Messaging Campaigns](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Driving-Mobile-Growth-With-Cross-Channel-Messaging-Campaigns-3.jpg?width=300&name=Driving-Mobile-Growth-With-Cross-Channel-Messaging-Campaigns-3.jpg)](https://blog.bottlerocketstudios.com/driving-mobile-growth-with-cross-channel-messaging-campaigns) ## [Driving Mobile Growth With Cross-Channel Messaging Campaigns](https://blog.bottlerocketstudios.com/driving-mobile-growth-with-cross-channel-messaging-campaigns) As the native mobile space matures, the biggest app-related issues that brands face are growth and monetization.ÊThe best experiences we see link creative, cross-channel campaigns to app features that make customers feel special and make their lives easier. [Jan 30, 2020 2:18:00 PM](https://blog.bottlerocketstudios.com/driving-mobile-growth-with-cross-channel-messaging-campaigns) [![Who’s Doing QSR Right?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/QSR_Article3-3.jpg?width=300&name=QSR_Article3-3.jpg)](https://blog.bottlerocketstudios.com/whos-doing-qsr-right) ## [Who’s Doing QSR Right?](https://blog.bottlerocketstudios.com/whos-doing-qsr-right) See what USA Today has to say about SPG's new Apple Watch app functionality. Open doors and check into your hotel, all without ever speaking a word. [Jan 28, 2020 1:25:43 AM](https://blog.bottlerocketstudios.com/whos-doing-qsr-right) [![Personalizing Experiences with Location Data](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Personalizing-Experiences-with-Location-Data_-3.jpg?width=300&name=Personalizing-Experiences-with-Location-Data_-3.jpg)](https://blog.bottlerocketstudios.com/personalizing-experiences-with-location-data) ## [Personalizing Experiences with Location Data](https://blog.bottlerocketstudios.com/personalizing-experiences-with-location-data) Push notifications aren't new, but because they are becoming a common practice, see how to use them to bring users closer rather than push them away. [Jan 21, 2020 3:24:41 PM](https://blog.bottlerocketstudios.com/personalizing-experiences-with-location-data) [![Can QSRs Remain Relevant in a World of Convenience?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/QSR_Article1-3.jpg?width=300&name=QSR_Article1-3.jpg)](https://blog.bottlerocketstudios.com/can-qsrs-remain-relevant-in-a-world-of-convenience) ## [Can QSRs Remain Relevant in a World of Convenience?](https://blog.bottlerocketstudios.com/can-qsrs-remain-relevant-in-a-world-of-convenience) To win in this new experience-driven economy, itÕs important to have a digital first mindset and find relevant opportunities to engage and connect with your customers throughout their daily lives. [Jan 14, 2020 10:23:21 AM](https://blog.bottlerocketstudios.com/can-qsrs-remain-relevant-in-a-world-of-convenience) [![Five Real Life Emerging Technology Examples that Really Work](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Artboard-3-3.png?width=300&name=Artboard-3-3.png)](https://blog.bottlerocketstudios.com/five-real-life-emerging-technology-examples-that-really-work) ## [Five Real Life Emerging Technology Examples that Really Work](https://blog.bottlerocketstudios.com/five-real-life-emerging-technology-examples-that-really-work) Presenting creative can be scary. Remember you only need suck less than your competitors. Learn to present with less pain, more confidence and more success. [Jan 6, 2020 2:49:56 PM](https://blog.bottlerocketstudios.com/five-real-life-emerging-technology-examples-that-really-work) [1](https://blog.bottlerocketstudios.com/author/tim-duncan/page/1) [![Want More? Check Out Our Recent Videos](https://blog.bottlerocketstudios.com/hubfs/VideoImage-01-01.jpg "Want More? Check Out Our Recent Videos")](https://www.youtube.com/user/BottleRocketApps/videos) ### Keywords - [Accessibility (3)](https://blog.bottlerocketstudios.com/tag/accessibility) - [AI (3)](https://blog.bottlerocketstudios.com/tag/ai) - [Alexa (4)](https://blog.bottlerocketstudios.com/tag/alexa) - [Amazon Echo (2)](https://blog.bottlerocketstudios.com/tag/amazon-echo) - [Android (31)](https://blog.bottlerocketstudios.com/tag/android) - [Android development (4)](https://blog.bottlerocketstudios.com/tag/android-development) - [Android Things (1)](https://blog.bottlerocketstudios.com/tag/android-things) - [Android Wear (1)](https://blog.bottlerocketstudios.com/tag/android-wear) - [API (11)](https://blog.bottlerocketstudios.com/tag/api) - [APIs (1)](https://blog.bottlerocketstudios.com/tag/apis) - [App Development (34)](https://blog.bottlerocketstudios.com/tag/app-development) - [App Testing (1)](https://blog.bottlerocketstudios.com/tag/app-testing) - [Apple (10)](https://blog.bottlerocketstudios.com/tag/apple) - 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