These tools can seem daunting for many companies to even consider. But what we don’t always hear about are how regular companies are using them to improve the digital experiences they provide to clients. These technologies can help companies of all shapes and sizes deliver hyper-personalized content and experiences with increased speed, simplicity and value to their users. And, don’t forget they can also help amplify acquisition, conversion, retention and engagement with your customers. These technologies have moved beyond the realm of “what’s possible” and into the hands of users who have grown to expect them as it makes their lives easier and more delightful. And they don’t have to only be used by the most giant of brands.
Here’s a few practical, relatively simple applications that I’ve seen that have truly benefited end users across a variety of different scenarios.
WILL MY BAG FIT?
Augmented reality was used to create an innovative bag scanning tool that lives inside an airlines’ consumer-facing mobile experience. Via this tool, users can check if their carry-on bag will fit in the overhead compartment prior to coming to the airport. Pretty handy and super helpful in ensuring customers don’t run into any hiccups at the airport before travel.
HIRE ME!
Machine Learning and Artificial Intelligence was used to power a “matchmaking” experience for candidates applying for jobs. This technology instantaneously matches candidates and jobs without the need for formal job applications. This digital business enhancement has transformed the traditional model and has reduced the typical time it takes to get hired by 75%.
HELP ME STAY HEALTHY
An IoT and On-Demand Delivery feature in this healthcare app provides users with doorstep delivery of needed health aids and Bluetooth connected health metrics. This allows medical professionals to easily segment and monitor high-risk patient populations to identify early stage indicators of morbidity and help prevent urgent hospital visits. The experience has resulted in a 95% patient satisfaction rate and reductions in readmission’s that are as high as 50%.
TALK TO ME
A Voice skill was used to reduce friction within this high-growth situational intelligence company’s platform that connects with up to 44 cloud-based services and autonomously delivers hyper-relevant information to their users.
THIS PLACE IS HUGE
Interactive Wayfinding was used in an on-property consumer-facing app to help users navigate a very large casino property and help make their experience better and more engaging. The experience has 2.5M users worldwide and 70% of active users leveraged the experience more than once a week.
As hopefully this article has pointed out, there are ways to leverage these types of technologies for basically any type of business out there. And, as an upside, your business will have access to new data sets that can ultimately benefit any business. Add in a little predictive modeling and you can begin to add levels of personalization for specific targeted user segments that once wasn’t possible. Net net, finding real ways to leverage emerging technologies within your business will enhance your digital experience with more habit-forming features that can lead to maximum acquisition and engagement across the board.
This piece was originally published at Medium.com/rocket-fuel.
