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Peter Klayman

Recent Posts

Building Digital Relationships Beyond the Holiday Shopping Season

Companies should take a lesson from the last three months and use them to start planning for an even more successful 2023.

Not All Cancellations Are Equal

Peter Klayman discusses how travel and tourism businesses need to work hard to protect their reputations and maintain loyalty in the face of disruptions that are out of their control.

Are You Selling a Product, a Service, or an Experience?

First and foremost you want to offer your clients an experience coupled with outstanding service.

How Casual Restaurants Can Beat the Great Resignation

It is important to show employees that they are valued, and therefore increased compensation for staff must be a top priority.

Why Marketing and Product Teams Should Bet on Customer Behaviors

Marketing teams need to prove ROI, and product teams need to solve for engagement and retention.

When It Comes to Customer Data, What Do Restaurants Really Need to Capture?

Barbara Castiglia discussed all things modern restaurant management with Peter Klayman, quick service restaurant (QSR) and practice lead at Bottle Rocket.

Personalization in the Marketplace: A Deep Dive for QSRs

Peter Klayman provides his take on the personalization tactics that top national QSR brands are implementing and what these brands can do to drive greater retention

Why Quick-Serves Should Invest in Long-Term Digital Change

Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP.

Retaining the divided attention of post-COVID QSR customers

Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home.

Restaurants After COVID: How to Navigate the Digital Future

Peter Klayman highlights three core practices that restaurants should consider for navigating the now, comeback, and future.

The Power of Product + Marketing

The holy grail of marketing is sending the right message to the right user at the right time.

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