Expectations are ever-changing and brands must figure out how to remain relevant or risk becoming obsolete in customers’ minds.
Danny Baggett
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Digital product owners and developers need the APIs to support the overall end customer experience — and not just any APIs. Let us talk about Experience APIs.
Danny Baggett discusses how we learned that API design can have a profound impact on user interfaces and, thus, user experiences.
We've learned that API design can have a profound impact on user interfaces and thus user experiences.
Poorly designed APIs can lead to awkward, unnatural or inefficient workflows within a user’s experience while a well-designed API can mitigate these issues