Forward thinking companies will need to ensure that digital and physical experience are fully aligned to drive growth.
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Advancements most brands have made during the pandemic brought the digital transformation era to a close. Now, we are swiftly entering the post-digital transformation age.
With digital transformation now the norm for companies, and with many having accelerated their strategies due to COVID, what should brands do to stand out in an increasingly crowded digital world?
Rajesh Midha and Steve Soechtig explore the evolution of digital engagement and the inextricable link between a brand and an experience.
