---
title: News & Views | Thought Leadership | Bottle Rocket | Amy Czuchlewski
description: Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog.
---

[![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/)

- [Work](https://www.bottlerocketstudios.com/work)
- [Practices](https://www.bottlerocketstudios.com/practices) 
    - [Design](https://www.bottlerocketstudios.com/practices/design)
    - [Growth](https://www.bottlerocketstudios.com/practices/growth)
    - [Innovation](https://www.bottlerocketstudios.com/practices/innovation)
    - [Product](https://www.bottlerocketstudios.com/practices/product)
    - [Strategy](https://www.bottlerocketstudios.com/practices/strategy)
    - [Technology](https://www.bottlerocketstudios.com/practices/technology)
    - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare)
    - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality)
    - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant)
    - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0)
- [About](https://www.bottlerocketstudios.com/about)
- [News & Views](https://blog.bottlerocketstudios.com)
- [Careers](https://www.bottlerocketstudios.com/careers)
- [Contact](https://www.bottlerocketstudios.com/contact)
- [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290)

# events. ideas. points of view.

 Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now.

## Amy Czuchlewski

### Recent Posts

[![How To Have A Personal Touch In A Digital Ecosystem](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/AmyForbes_PersonalTouch-3.jpg?width=300&name=AmyForbes_PersonalTouch-3.jpg)](https://blog.bottlerocketstudios.com/how-to-have-a-personal-touch-in-a-digital-ecosystem)

## [How To Have A Personal Touch In A Digital Ecosystem](https://blog.bottlerocketstudios.com/how-to-have-a-personal-touch-in-a-digital-ecosystem)

 Brands need to be intentional about how they are interacting with customers in order to make the most of each and every interaction and differentiate themselves against the competition. Where will you start?

[Nov 4, 2019 10:29:16 AM](https://blog.bottlerocketstudios.com/how-to-have-a-personal-touch-in-a-digital-ecosystem)

[![The Shelf Life of A Mobile App](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/AmyForbes_AppShelfLife-3.jpg?width=300&name=AmyForbes_AppShelfLife-3.jpg)](https://blog.bottlerocketstudios.com/the-shelf-life-of-a-mobile-app)

## [The Shelf Life of A Mobile App](https://blog.bottlerocketstudios.com/the-shelf-life-of-a-mobile-app)

 With technology changing so fast, can mobile app code get so out of date that it makes more sense to just throw it away and start over? How long does an app last anyway?

[Jan 14, 2019 10:07:54 AM](https://blog.bottlerocketstudios.com/the-shelf-life-of-a-mobile-app)

[1](https://blog.bottlerocketstudios.com/author/amy-czuchlewski/page/1)

[![Want More? Check Out Our Recent Videos](https://blog.bottlerocketstudios.com/hubfs/VideoImage-01-01.jpg "Want More? Check Out Our Recent Videos")](https://www.youtube.com/user/BottleRocketApps/videos)

### Keywords

- [Accessibility (3)](https://blog.bottlerocketstudios.com/tag/accessibility)
- [AI (3)](https://blog.bottlerocketstudios.com/tag/ai)
- [Alexa (4)](https://blog.bottlerocketstudios.com/tag/alexa)
- [Amazon Echo (2)](https://blog.bottlerocketstudios.com/tag/amazon-echo)
- [Android (31)](https://blog.bottlerocketstudios.com/tag/android)
- [Android development (4)](https://blog.bottlerocketstudios.com/tag/android-development)
- [Android Things (1)](https://blog.bottlerocketstudios.com/tag/android-things)
- [Android Wear (1)](https://blog.bottlerocketstudios.com/tag/android-wear)
- [API (11)](https://blog.bottlerocketstudios.com/tag/api)
- [APIs (1)](https://blog.bottlerocketstudios.com/tag/apis)
- [App Development (34)](https://blog.bottlerocketstudios.com/tag/app-development)
- [App Testing (1)](https://blog.bottlerocketstudios.com/tag/app-testing)
- [Apple (10)](https://blog.bottlerocketstudios.com/tag/apple)
- [Apple Pay (1)](https://blog.bottlerocketstudios.com/tag/apple-pay)
- [Apple TV (2)](https://blog.bottlerocketstudios.com/tag/apple-tv)
- [ARKit (1)](https://blog.bottlerocketstudios.com/tag/arkit)
- [Augmented Reality (2)](https://blog.bottlerocketstudios.com/tag/augmented-reality)
- [automation (1)](https://blog.bottlerocketstudios.com/tag/automation)
- [Awards (3)](https://blog.bottlerocketstudios.com/tag/awards)
- [AWE (4)](https://blog.bottlerocketstudios.com/tag/awe)
- [Best Practices (1)](https://blog.bottlerocketstudios.com/tag/best-practices)
- [Blockchain (5)](https://blog.bottlerocketstudios.com/tag/blockchain)
- [Calvin Carter (1)](https://blog.bottlerocketstudios.com/tag/calvin-carter)
- [Community Outreach (2)](https://blog.bottlerocketstudios.com/tag/community-outreach)
- [Connected Lifestyle (21)](https://blog.bottlerocketstudios.com/tag/connected-lifestyle)
- [Connectivity (2)](https://blog.bottlerocketstudios.com/tag/connectivity)
- [COVID (24)](https://blog.bottlerocketstudios.com/tag/covid)
- [Cross Platform (3)](https://blog.bottlerocketstudios.com/tag/cross-platform)
- [Cryptocurrency (5)](https://blog.bottlerocketstudios.com/tag/cryptocurrency)
- [Culture (36)](https://blog.bottlerocketstudios.com/tag/culture)
- [Customer Experience (46)](https://blog.bottlerocketstudios.com/tag/customer-experience)
- [Customer Retention (5)](https://blog.bottlerocketstudios.com/tag/customer-retention)
- [Data (13)](https://blog.bottlerocketstudios.com/tag/data)
- [Design (3)](https://blog.bottlerocketstudios.com/tag/design)
- [Design and UX (5)](https://blog.bottlerocketstudios.com/tag/design-and-ux)
- [Development (7)](https://blog.bottlerocketstudios.com/tag/development)
- [Digital Front Door (12)](https://blog.bottlerocketstudios.com/tag/digital-front-door)
- [Digital Payments (7)](https://blog.bottlerocketstudios.com/tag/digital-payments)
- [Digital Product (29)](https://blog.bottlerocketstudios.com/tag/digital-product)
- [Digital Strategy (20)](https://blog.bottlerocketstudios.com/tag/digital-strategy)
- [Digital Transformation (26)](https://blog.bottlerocketstudios.com/tag/digital-transformation)
- [Diversity and Inclusion (15)](https://blog.bottlerocketstudios.com/tag/diversity-and-inclusion)
- [Employee Experience (14)](https://blog.bottlerocketstudios.com/tag/employee-experience)
- [Engagement (3)](https://blog.bottlerocketstudios.com/tag/engagement)
- [Ergonomic Software Design (2)](https://blog.bottlerocketstudios.com/tag/ergonomic-software-design)
- [Events (1)](https://blog.bottlerocketstudios.com/tag/events)
- [Experience Design (21)](https://blog.bottlerocketstudios.com/tag/experience-design)
- [Extended Reality (1)](https://blog.bottlerocketstudios.com/tag/extended-reality)
- [Fast Food (3)](https://blog.bottlerocketstudios.com/tag/fast-food)
- [Finance (2)](https://blog.bottlerocketstudios.com/tag/finance)
- [Fire TV (1)](https://blog.bottlerocketstudios.com/tag/fire-tv)
- [Flutter (4)](https://blog.bottlerocketstudios.com/tag/flutter)
- [Forbes (49)](https://blog.bottlerocketstudios.com/tag/forbes)
- [Google (13)](https://blog.bottlerocketstudios.com/tag/google)
- [Google Home (1)](https://blog.bottlerocketstudios.com/tag/google-home)
- [Google I/O (1)](https://blog.bottlerocketstudios.com/tag/google-io)
- [Grocery (6)](https://blog.bottlerocketstudios.com/tag/grocery)
- [Growth (20)](https://blog.bottlerocketstudios.com/tag/growth)
- [Hackathon (1)](https://blog.bottlerocketstudios.com/tag/hackathon)
- [Healthcare (24)](https://blog.bottlerocketstudios.com/tag/healthcare)
- [Hospitality (5)](https://blog.bottlerocketstudios.com/tag/hospitality)
- [Inclusive Design (1)](https://blog.bottlerocketstudios.com/tag/inclusive-design)
- [Information Architecture (2)](https://blog.bottlerocketstudios.com/tag/information-architecture)
- [Innovation (19)](https://blog.bottlerocketstudios.com/tag/innovation)
- [Insights (4)](https://blog.bottlerocketstudios.com/tag/insights)
- [iOS (29)](https://blog.bottlerocketstudios.com/tag/ios)
- [iOS development (2)](https://blog.bottlerocketstudios.com/tag/ios-development)
- [iOS updates (1)](https://blog.bottlerocketstudios.com/tag/ios-updates)
- [IoT (5)](https://blog.bottlerocketstudios.com/tag/iot)
- [Jetpack Compose (2)](https://blog.bottlerocketstudios.com/tag/jetpack-compose)
- [Juneteenth (7)](https://blog.bottlerocketstudios.com/tag/juneteenth)
- [Kotlin (2)](https://blog.bottlerocketstudios.com/tag/kotlin)
- [Learnings (2)](https://blog.bottlerocketstudios.com/tag/learnings)
- [Loyalty (8)](https://blog.bottlerocketstudios.com/tag/loyalty)
- [Make-A-Wish (1)](https://blog.bottlerocketstudios.com/tag/make-a-wish)
- [Marketing (5)](https://blog.bottlerocketstudios.com/tag/marketing)
- [metaverse (4)](https://blog.bottlerocketstudios.com/tag/metaverse)
- [Mobile (35)](https://blog.bottlerocketstudios.com/tag/mobile)
- [Mobile Growth (10)](https://blog.bottlerocketstudios.com/tag/mobile-growth)
- [Mobile Ordering (6)](https://blog.bottlerocketstudios.com/tag/mobile-ordering)
- [MVP (1)](https://blog.bottlerocketstudios.com/tag/mvp)
- [News (4)](https://blog.bottlerocketstudios.com/tag/news)
- [News and Awards (68)](https://blog.bottlerocketstudios.com/tag/news-and-awards)
- [Office News (14)](https://blog.bottlerocketstudios.com/tag/office-news)
- [Online Ordering (1)](https://blog.bottlerocketstudios.com/tag/online-ordering)
- [Open-Source (1)](https://blog.bottlerocketstudios.com/tag/open-source)
- [Partner (1)](https://blog.bottlerocketstudios.com/tag/partner)
- [Partnership (6)](https://blog.bottlerocketstudios.com/tag/partnership)
- [Patient Experience (17)](https://blog.bottlerocketstudios.com/tag/patient-experience)
- [Payments (1)](https://blog.bottlerocketstudios.com/tag/payments)
- [Personalization (5)](https://blog.bottlerocketstudios.com/tag/personalization)
- [Planet SRAM (1)](https://blog.bottlerocketstudios.com/tag/planet-sram)
- [Podcast (8)](https://blog.bottlerocketstudios.com/tag/podcast)
- [Press Release (20)](https://blog.bottlerocketstudios.com/tag/press-release)
- [Privacy and Security (3)](https://blog.bottlerocketstudios.com/tag/privacy-and-security)
- [Product (11)](https://blog.bottlerocketstudios.com/tag/product)
- [Product Analytics (9)](https://blog.bottlerocketstudios.com/tag/product-analytics)
- [Product Management (18)](https://blog.bottlerocketstudios.com/tag/product-management)
- [Proof Sprints (1)](https://blog.bottlerocketstudios.com/tag/proof-sprints)
- [Push Notifications (1)](https://blog.bottlerocketstudios.com/tag/push-notifications)
- [PWA (1)](https://blog.bottlerocketstudios.com/tag/pwa)
- [PWAs (1)](https://blog.bottlerocketstudios.com/tag/pwas)
- [QA (2)](https://blog.bottlerocketstudios.com/tag/qa)
- [QA Bootcamp (3)](https://blog.bottlerocketstudios.com/tag/qa-bootcamp)
- [QSR (9)](https://blog.bottlerocketstudios.com/tag/qsr)
- [Quality Assurance (9)](https://blog.bottlerocketstudios.com/tag/quality-assurance)
- [Recognition (1)](https://blog.bottlerocketstudios.com/tag/recognition)
- [Report (8)](https://blog.bottlerocketstudios.com/tag/report)
- [Retail (6)](https://blog.bottlerocketstudios.com/tag/retail)
- [Retention (9)](https://blog.bottlerocketstudios.com/tag/retention)
- [Rocket Science (3)](https://blog.bottlerocketstudios.com/tag/rocket-science)
- [SaaS (1)](https://blog.bottlerocketstudios.com/tag/saas)
- [Security (2)](https://blog.bottlerocketstudios.com/tag/security)
- [Siri (1)](https://blog.bottlerocketstudios.com/tag/siri)
- [STEM (2)](https://blog.bottlerocketstudios.com/tag/stem)
- [Strategy (1)](https://blog.bottlerocketstudios.com/tag/strategy)
- [Strategy and Insights (147)](https://blog.bottlerocketstudios.com/tag/strategy-and-insights)
- [Swift (2)](https://blog.bottlerocketstudios.com/tag/swift)
- [Tech News (11)](https://blog.bottlerocketstudios.com/tag/tech-news)
- [Technology (110)](https://blog.bottlerocketstudios.com/tag/technology)
- [Thought Leadership (2)](https://blog.bottlerocketstudios.com/tag/thought-leadership)
- [Travel (1)](https://blog.bottlerocketstudios.com/tag/travel)
- [Trends (14)](https://blog.bottlerocketstudios.com/tag/trends)
- [UI (2)](https://blog.bottlerocketstudios.com/tag/ui)
- [User Experience (12)](https://blog.bottlerocketstudios.com/tag/user-experience)
- [User Retention (1)](https://blog.bottlerocketstudios.com/tag/user-retention)
- [UX (5)](https://blog.bottlerocketstudios.com/tag/ux)
- [Virtual Reality (3)](https://blog.bottlerocketstudios.com/tag/virtual-reality)
- [Voice (7)](https://blog.bottlerocketstudios.com/tag/voice)
- [Wearables (8)](https://blog.bottlerocketstudios.com/tag/wearables)
- [Web Development (4)](https://blog.bottlerocketstudios.com/tag/web-development)
- [Work from Wherever (22)](https://blog.bottlerocketstudios.com/tag/work-from-wherever)
- [WWDC (4)](https://blog.bottlerocketstudios.com/tag/wwdc)

See all

### Most Recent Posts

[![BottleRocket_Logotype_RGB_®](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/BottleRocket_Logotype_RGB_%C2%AE.png?width=107&name=BottleRocket_Logotype_RGB_%C2%AE.png)](https://www.bottlerocketstudios.com/)

#### We help companies grow through digital + physical + human experiences.

 

- EXPLORE 
    - [Work](https://www.bottlerocketstudios.com/work)
    - [Practices](https://www.bottlerocketstudios.com/practices)
    - [About](https://www.bottlerocketstudios.com/about)
    - [News & Views](https://blog.bottlerocketstudios.com)
    - [Careers﻿](https://www.bottlerocketstudios.com/careers)
    - [Contact](https://www.bottlerocketstudios.com/contact)
    - [Liftoff Podcast](https://www.bottlerocketstudios.com/liftoff)
    - [After The Glass Breaks Podcast](https://www.bottlerocketstudios.com/after-the-glass-breaks)
- FOLLOW 
    - [Facebook](https://www.facebook.com/bottlerocketstudios/)
    - [Twitter](https://twitter.com/_BottleRocket)
    - [﻿Instagram](https://www.instagram.com/_bottlerocket/)
    - [﻿LinkedIn](https://www.linkedin.com/company/bottle-rocket/)
    - [Medium﻿](https://medium.com/rocket-fuel)
    - [YouTube](https://www.youtube.com/user/BottleRocketApps)
- LEGAL 
    - [App Support](https://www.bottlerocketstudios.com/app-support)
    - [Privacy Policy﻿](https://www.bottlerocketstudios.com/privacy-policy)

© 2022 Bottle Rocket. All Rights Reserved.

![](https://px.ads.linkedin.com/collect/?pid=1680722&fmt=gif)