--- title: News & Views | Thought Leadership | Bottle Rocket | Product description: Product | Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![How to make data-driven decisions about your digital product with extreme clarity](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ProductMaps.jpg?width=300&name=ProductMaps.jpg)](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) ## [How to make data-driven decisions about your digital product with extreme clarity](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) Raina Probst, Carla Salcedo, and Tyler Robb explore 10 expert use cases and 8 key benefits for any product-led organization. [Mar 13, 2023 12:27:25 PM](https://blog.bottlerocketstudios.com/how-to-make-data-driven-decisions-about-your-digital-product-with-extreme-clarity) [![UX APIs Can Make or Break a Customer Journey](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220621.jpg?width=300&name=BR_Blog-20220621.jpg)](https://blog.bottlerocketstudios.com/ux-apis-can-make-or-break-a-customer-journey) ## [UX APIs Can Make or Break a Customer Journey](https://blog.bottlerocketstudios.com/ux-apis-can-make-or-break-a-customer-journey) Expectations are ever-changing and brands must figure out how to remain relevant or risk becoming obsolete in customers’ minds. [Jun 21, 2022 10:53:00 AM](https://blog.bottlerocketstudios.com/ux-apis-can-make-or-break-a-customer-journey) [![Experience APIs — Upgrading the Experience for Customers and Developers](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ExperienceAPIs.jpg?width=300&name=ExperienceAPIs.jpg)](https://blog.bottlerocketstudios.com/experience-apis-upgrading-the-experience-for-customers-and-developers) ## [Experience APIs — Upgrading the Experience for Customers and Developers](https://blog.bottlerocketstudios.com/experience-apis-upgrading-the-experience-for-customers-and-developers) Digital product owners and developers need the APIs to support the overall end customer experience — and not just any APIs. Let us talk about Experience APIs. [Jun 14, 2022 12:00:00 AM](https://blog.bottlerocketstudios.com/experience-apis-upgrading-the-experience-for-customers-and-developers) [![Are You Selling a Product, a Service, or an Experience?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220321.jpg?width=300&name=BR_Blog-20220321.jpg)](https://blog.bottlerocketstudios.com/are-you-selling-a-product-a-service-or-an-experience) ## [Are You Selling a Product, a Service, or an Experience?](https://blog.bottlerocketstudios.com/are-you-selling-a-product-a-service-or-an-experience) First and foremost you want to offer your clients an experience coupled with outstanding service. [Mar 21, 2022 5:22:00 PM](https://blog.bottlerocketstudios.com/are-you-selling-a-product-a-service-or-an-experience) [![How to Evolve Your Mobile Practice](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220311.jpg?width=300&name=BR_Blog-20220311.jpg)](https://blog.bottlerocketstudios.com/how-to-evolve-your-mobile-practice) ## [How to Evolve Your Mobile Practice](https://blog.bottlerocketstudios.com/how-to-evolve-your-mobile-practice) In today’s world, these devices can be used to communicate, create, entertain, and procure just about anything. [Mar 11, 2022 4:56:00 PM](https://blog.bottlerocketstudios.com/how-to-evolve-your-mobile-practice) [![A Guide for Product Managers](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_ProductMarketing.png?width=300&name=BlogPost_ProductMarketing.png)](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) ## [A Guide for Product Managers](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity [Jan 31, 2022 3:45:14 PM](https://blog.bottlerocketstudios.com/a-guide-for-product-managers-how-to-guide-and-influence-your-marketing-and-advertising-team) [![Experiences That Pass Like Ships in the Night](https://blog.bottlerocketstudios.com/hs-fs/hubfs/ExperiencesLikeShips.jpg?width=300&name=ExperiencesLikeShips.jpg)](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) ## [Experiences That Pass Like Ships in the Night](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) Today brands must accept the hyper-competitive nature of our current environment and leverage word of mouth as one piece of a much larger and more complex digital strategy. [Jan 25, 2022 3:47:00 PM](https://blog.bottlerocketstudios.com/experiences-that-pass-like-ships-in-the-night) [![Why Marketing and Product Teams Should Bet on Customer Behaviors](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BetonCustomerBehaviors.jpg?width=300&name=BetonCustomerBehaviors.jpg)](https://blog.bottlerocketstudios.com/why-marketing-and-product-teams-should-bet-on-customer-behaviors) ## [Why Marketing and Product Teams Should Bet on Customer Behaviors](https://blog.bottlerocketstudios.com/why-marketing-and-product-teams-should-bet-on-customer-behaviors) Marketing teams need to prove ROI, and product teams need to solve for engagement and retention. [Nov 30, 2021 2:16:00 PM](https://blog.bottlerocketstudios.com/why-marketing-and-product-teams-should-bet-on-customer-behaviors) [![Bottle Rocket Bolsters Healthcare Practice with New Leadership Hire](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_Terri.jpg?width=300&name=BlogPost_Terri.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-bolsters-healthcare-practice-with-new-leadership-hire) ## [Bottle Rocket Bolsters Healthcare Practice with New Leadership Hire](https://blog.bottlerocketstudios.com/bottle-rocket-bolsters-healthcare-practice-with-new-leadership-hire) Terri Casterton joins the team as the Director of Healthcare Product & Strategy at Bottle Rocket [Oct 5, 2021 2:02:00 PM](https://blog.bottlerocketstudios.com/bottle-rocket-bolsters-healthcare-practice-with-new-leadership-hire) [![Product Roadmap Is Not Product Strategy](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Blog_ProductRoadmapIsNotProductStrategy.jpg?width=300&name=Blog_ProductRoadmapIsNotProductStrategy.jpg)](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) ## [Product Roadmap Is Not Product Strategy](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two. [Aug 2, 2021 1:14:31 PM](https://blog.bottlerocketstudios.com/product-roadmap-is-not-product-strategy) [![3 Tips to Becoming a More Product-Led Organization](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BlogPost_ProductLed-01.jpg?width=300&name=BlogPost_ProductLed-01.jpg)](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) ## [3 Tips to Becoming a More Product-Led Organization](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led. [Jul 29, 2021 4:45:06 PM](https://blog.bottlerocketstudios.com/3-tips-to-becoming-a-more-product-led-organization) [1](https://blog.bottlerocketstudios.com/tag/product/page/1) [![Want More? Check Out Our Recent Videos](https://blog.bottlerocketstudios.com/hubfs/VideoImage-01-01.jpg "Want More? 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