--- title: News & Views | Thought Leadership | Bottle Rocket | Growth description: Growth | Gain insights into the connected lifestyle, find out what's happening at Bottle Rocket and much more on our blog. --- [![bottlerocket](https://blog.bottlerocketstudios.com/hs-fs/hubfs/_Branding/logos/bottlerocket.png?width=145&height=22&name=bottlerocket.png "bottlerocket")](https://www.bottlerocketstudios.com/) - [Work](https://www.bottlerocketstudios.com/work) - [Practices](https://www.bottlerocketstudios.com/practices) - [Design](https://www.bottlerocketstudios.com/practices/design) - [Growth](https://www.bottlerocketstudios.com/practices/growth) - [Innovation](https://www.bottlerocketstudios.com/practices/innovation) - [Product](https://www.bottlerocketstudios.com/practices/product) - [Strategy](https://www.bottlerocketstudios.com/practices/strategy) - [Technology](https://www.bottlerocketstudios.com/practices/technology) - [Healthcare](https://www.bottlerocketstudios.com/practices/healthcare) - [Travel & Hospitality](https://www.bottlerocketstudios.com/practices/travel-hospitality) - [QSR & Restaurant](https://www.bottlerocketstudios.com/practices/qsr-restaurant) - [Cryptocurrency and Web 3.0](https://www.bottlerocketstudios.com/practices/cryptocurrency-web-3-0) - [About](https://www.bottlerocketstudios.com/about) - [News & Views](https://blog.bottlerocketstudios.com) - [Careers](https://www.bottlerocketstudios.com/careers) - [Contact](https://www.bottlerocketstudios.com/contact) - [Subscribe](https://share.hsforms.com/1KoyxYf7WTYqHyQiZfGbbQA48zy7?__hstc=259231125.ab0b95bd372707895eaba56d6bff4702.1582818544473.1658346414387.1658413786781.678&__hssc=259231125.2.1658413786781&__hsfp=2588850290) # events. ideas. points of view. Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now. [![Greater Than The Sum of Its Parts](https://blog.bottlerocketstudios.com/hs-fs/hubfs/SumOfItsParts.jpg?width=300&name=SumOfItsParts.jpg)](https://blog.bottlerocketstudios.com/greater-than-the-sum-of-its-parts) ## [Greater Than The Sum of Its Parts](https://blog.bottlerocketstudios.com/greater-than-the-sum-of-its-parts) Tim Duncan, Product Growth Lead at Bottle Rocket explores the intersection of cryptocurrencies, decentralized applications, and loyalty programs. [Sep 30, 2022 1:21:55 PM](https://blog.bottlerocketstudios.com/greater-than-the-sum-of-its-parts) [![This is the Secret to Driving Growth with Cryptocurrency](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220703.jpg?width=300&name=BR_Blog-20220703.jpg)](https://blog.bottlerocketstudios.com/this-is-the-secret-to-driving-growth-with-cryptocurrency) ## [This is the Secret to Driving Growth with Cryptocurrency](https://blog.bottlerocketstudios.com/this-is-the-secret-to-driving-growth-with-cryptocurrency) Cryptocurrencies can bring value to a brand in a myriad of different ways based on the demographic profile of the end customer. [Jul 20, 2022 7:04:00 AM](https://blog.bottlerocketstudios.com/this-is-the-secret-to-driving-growth-with-cryptocurrency) [![Six Things Every Marketer Should Know about CDPs](https://blog.bottlerocketstudios.com/hs-fs/hubfs/CDP_SimonData.jpg?width=300&name=CDP_SimonData.jpg)](https://blog.bottlerocketstudios.com/six-things-every-marketer-should-know-about-cdps) ## [Six Things Every Marketer Should Know about CDPs](https://blog.bottlerocketstudios.com/six-things-every-marketer-should-know-about-cdps) Doina Harris, Chief Product Officer at Simon Data, shares how companies can unlock the power of customer data while driving marketing results faster and ultimately driving growth. [Jul 19, 2022 5:23:20 PM](https://blog.bottlerocketstudios.com/six-things-every-marketer-should-know-about-cdps) [![Bottle Rocket celebrates unprecedented 400% growth in Product Management Practice](https://blog.bottlerocketstudios.com/hs-fs/hubfs/BR_Blog-20220420-1.jpg?width=300&name=BR_Blog-20220420-1.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-celebrates-unprecedented-500-growth-in-product-management-practice) ## [Bottle Rocket celebrates unprecedented 400% growth in Product Management Practice](https://blog.bottlerocketstudios.com/bottle-rocket-celebrates-unprecedented-500-growth-in-product-management-practice) With an added focus on this core capability, Bottle Rocket has been able to add even greater value to businesses through iterative product development. [Apr 20, 2022 12:49:00 PM](https://blog.bottlerocketstudios.com/bottle-rocket-celebrates-unprecedented-500-growth-in-product-management-practice) [![Understanding Progressive Martech and How to Use it to Drive Insane Growth](https://blog.bottlerocketstudios.com/hs-fs/hubfs/1_geQp2u2RJ7w5v-_WGnhNdQ.jpg?width=300&name=1_geQp2u2RJ7w5v-_WGnhNdQ.jpg)](https://blog.bottlerocketstudios.com/understanding-progressive-martech-and-how-to-use-it-to-drive-insane-growth) ## [Understanding Progressive Martech and How to Use it to Drive Insane Growth](https://blog.bottlerocketstudios.com/understanding-progressive-martech-and-how-to-use-it-to-drive-insane-growth) Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole [Oct 1, 2021 2:41:46 PM](https://blog.bottlerocketstudios.com/understanding-progressive-martech-and-how-to-use-it-to-drive-insane-growth) [![The Fourth Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/FourthLaw_Retention-copy.jpg?width=300&name=FourthLaw_Retention-copy.jpg)](https://blog.bottlerocketstudios.com/the-fourth-law-of-customer-retention) ## [The Fourth Law of Customer Retention](https://blog.bottlerocketstudios.com/the-fourth-law-of-customer-retention) Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits. [Feb 11, 2021 12:02:13 PM](https://blog.bottlerocketstudios.com/the-fourth-law-of-customer-retention) [![The Third Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/ThirdLawofCustomerRetention.jpg?width=300&name=ThirdLawofCustomerRetention.jpg)](https://blog.bottlerocketstudios.com/the-third-law-of-customer-retention) ## [The Third Law of Customer Retention](https://blog.bottlerocketstudios.com/the-third-law-of-customer-retention) The major force behind new organic customer growth are your retained customers who are willing to serve as advocates for your business. [Dec 22, 2020 5:24:00 PM](https://blog.bottlerocketstudios.com/the-third-law-of-customer-retention) [![Are You In The “In-Group”](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TheInGroup.jpg?width=300&name=TheInGroup.jpg)](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) ## [Are You In The “In-Group”](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are. [Dec 22, 2020 1:51:00 PM](https://blog.bottlerocketstudios.com/are-you-in-the-in-group) [![When to Leverage Blockchain & Cryptocurrencies to Drive Experience Growth](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/LeverageBlockchainCryptocurrency.jpg?width=300&name=LeverageBlockchainCryptocurrency.jpg)](https://blog.bottlerocketstudios.com/when-to-leverage-blockchain-cryptocurrencies-to-drive-experience-growth-2) ## [When to Leverage Blockchain & Cryptocurrencies to Drive Experience Growth](https://blog.bottlerocketstudios.com/when-to-leverage-blockchain-cryptocurrencies-to-drive-experience-growth-2) Product managers across all industries are looking to harness the power of blockchain to create real value for both their teams and customers. [Dec 3, 2020 1:14:17 PM](https://blog.bottlerocketstudios.com/when-to-leverage-blockchain-cryptocurrencies-to-drive-experience-growth-2) [![The Second Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/1_KbvB93C3PZbQdI3onTd_mw-1.jpg?width=300&name=1_KbvB93C3PZbQdI3onTd_mw-1.jpg)](https://blog.bottlerocketstudios.com/the-second-law-of-customer-retention-retention-is-not-a-single-moment-in-time-but-rather-a-series-of-states-determined-by-actions-in-the-customer-retention-lifecycle) ## [The Second Law of Customer Retention](https://blog.bottlerocketstudios.com/the-second-law-of-customer-retention-retention-is-not-a-single-moment-in-time-but-rather-a-series-of-states-determined-by-actions-in-the-customer-retention-lifecycle) In the second law of customer retention, this larger puzzle shows us that customer retention is not a single moment in time. [Oct 12, 2020 10:40:00 AM](https://blog.bottlerocketstudios.com/the-second-law-of-customer-retention-retention-is-not-a-single-moment-in-time-but-rather-a-series-of-states-determined-by-actions-in-the-customer-retention-lifecycle) [![The Importance of DTC Connections in Today’s World](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/DTC-connection-points-090820-3.jpg?width=300&name=DTC-connection-points-090820-3.jpg)](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) ## [The Importance of DTC Connections in Today’s World](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you... [Sep 8, 2020 4:10:21 PM](https://blog.bottlerocketstudios.com/the-importance-of-dtc-connections-in-todays-world) [![The First Law of Customer Retention](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/BottleRocket_FirstLawOfCustomerRetention-3.jpg?width=300&name=BottleRocket_FirstLawOfCustomerRetention-3.jpg)](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) ## [The First Law of Customer Retention](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience. [Aug 19, 2020 9:20:00 AM](https://blog.bottlerocketstudios.com/the-first-law-of-customer-retention-the-probability-of-retaining-a-customer-is-dependent-upon-the-ratio-of-value-to-effort-cost) [![Bottle Rocket is a Certified Amplitude Solutions Partner](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Amplitude_Header-3.jpg?width=300&name=Amplitude_Header-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-is-a-certified-amplitude-solutions-partner) ## [Bottle Rocket is a Certified Amplitude Solutions Partner](https://blog.bottlerocketstudios.com/bottle-rocket-is-a-certified-amplitude-solutions-partner) Bottle Rocket partners with Amplitude in order to help clients improve and grow their products at the speed required to keep up in today’s competitive digital world. [Apr 23, 2020 4:28:00 PM](https://blog.bottlerocketstudios.com/bottle-rocket-is-a-certified-amplitude-solutions-partner) [![Bottle Rocket Launches Formal Product Growth Practice](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/GrowthAnnoucement-3.jpg?width=300&name=GrowthAnnoucement-3.jpg)](https://blog.bottlerocketstudios.com/bottle-rocket-launches-formal-product-growth-practice) ## [Bottle Rocket Launches Formal Product Growth Practice](https://blog.bottlerocketstudios.com/bottle-rocket-launches-formal-product-growth-practice) Bottle Rocket continues to grow and evolve with the formal announcement of their product growth practice, aimed to better serve their clients digital needs. [Apr 7, 2020 11:42:00 AM](https://blog.bottlerocketstudios.com/bottle-rocket-launches-formal-product-growth-practice) [![3 Tips for All Business Leaders to Consider](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/TipsForBusinessLeaders-3.jpg?width=300&name=TipsForBusinessLeaders-3.jpg)](https://blog.bottlerocketstudios.com/3-tips-for-all-business-leaders-to-consider) ## [3 Tips for All Business Leaders to Consider](https://blog.bottlerocketstudios.com/3-tips-for-all-business-leaders-to-consider) 3 suggestions that you can leverage within your business to stay competitive and win the hearts and pocketbooks of your customers. [Feb 28, 2020 9:13:00 AM](https://blog.bottlerocketstudios.com/3-tips-for-all-business-leaders-to-consider) [![Driving Mobile Growth With Cross-Channel Messaging Campaigns](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Driving-Mobile-Growth-With-Cross-Channel-Messaging-Campaigns-3.jpg?width=300&name=Driving-Mobile-Growth-With-Cross-Channel-Messaging-Campaigns-3.jpg)](https://blog.bottlerocketstudios.com/driving-mobile-growth-with-cross-channel-messaging-campaigns) ## [Driving Mobile Growth With Cross-Channel Messaging Campaigns](https://blog.bottlerocketstudios.com/driving-mobile-growth-with-cross-channel-messaging-campaigns) As the native mobile space matures, the biggest app-related issues that brands face are growth and monetization.ÊThe best experiences we see link creative, cross-channel campaigns to app features that make customers feel special and make their lives easier. [Jan 30, 2020 2:18:00 PM](https://blog.bottlerocketstudios.com/driving-mobile-growth-with-cross-channel-messaging-campaigns) [![Who’s Doing QSR Right?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/QSR_Article3-3.jpg?width=300&name=QSR_Article3-3.jpg)](https://blog.bottlerocketstudios.com/whos-doing-qsr-right) ## [Who’s Doing QSR Right?](https://blog.bottlerocketstudios.com/whos-doing-qsr-right) See what USA Today has to say about SPG's new Apple Watch app functionality. Open doors and check into your hotel, all without ever speaking a word. [Jan 28, 2020 1:25:43 AM](https://blog.bottlerocketstudios.com/whos-doing-qsr-right) [![Personalizing Experiences with Location Data](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/Personalizing-Experiences-with-Location-Data_-3.jpg?width=300&name=Personalizing-Experiences-with-Location-Data_-3.jpg)](https://blog.bottlerocketstudios.com/personalizing-experiences-with-location-data) ## [Personalizing Experiences with Location Data](https://blog.bottlerocketstudios.com/personalizing-experiences-with-location-data) Push notifications aren't new, but because they are becoming a common practice, see how to use them to bring users closer rather than push them away. [Jan 21, 2020 3:24:41 PM](https://blog.bottlerocketstudios.com/personalizing-experiences-with-location-data) [![The Digital Maturity of QSR Brands Revolves Around the Customer](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/QSR_Article2-3.jpg?width=300&name=QSR_Article2-3.jpg)](https://blog.bottlerocketstudios.com/the-digital-maturity-of-qsr-brands-revolves-around-the-customer) ## [The Digital Maturity of QSR Brands Revolves Around the Customer](https://blog.bottlerocketstudios.com/the-digital-maturity-of-qsr-brands-revolves-around-the-customer) More and more consumers are seeking choices in how and where they order and purchase food, making it essential for brands to offer a mobile experience that meets (and preferably exceeds) their expectations. [Jan 21, 2020 12:30:52 PM](https://blog.bottlerocketstudios.com/the-digital-maturity-of-qsr-brands-revolves-around-the-customer) [![Can QSRs Remain Relevant in a World of Convenience?](https://blog.bottlerocketstudios.com/hs-fs/hubfs/Imported_Blog_Media/QSR_Article1-3.jpg?width=300&name=QSR_Article1-3.jpg)](https://blog.bottlerocketstudios.com/can-qsrs-remain-relevant-in-a-world-of-convenience) ## [Can QSRs Remain Relevant in a World of Convenience?](https://blog.bottlerocketstudios.com/can-qsrs-remain-relevant-in-a-world-of-convenience) To win in this new experience-driven economy, itÕs important to have a digital first mindset and find relevant opportunities to engage and connect with your customers throughout their daily lives. [Jan 14, 2020 10:23:21 AM](https://blog.bottlerocketstudios.com/can-qsrs-remain-relevant-in-a-world-of-convenience) [1](https://blog.bottlerocketstudios.com/tag/growth/page/1) [![Want More? 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