A leading digital experience company, Bottle Rocket, on Thursday announced the launch of an Apple App Clip for its Caesars Entertainment partner.
Without installing the Caesars Rewards mobile app, this innovation enables on-site guests to quickly and easily find their hotel room and book restaurant reservations. The App Clip also leverages Caesars’ engagement partner Airship push alerts.
Guests may simplify locating their space or booking restaurant reservations by tapping or scanning App Clip Codes across two of Caesars’ properties.
Rajesh Midha, Bottle Rocket’s Chief Experience Officer said: “With App Clips, Caesars is now able to offer guests a contextual, powerful utility at their point of need.
“We are proud to have partnered with Caesars to design and develop this new engagement channel that has the power to drive immediate business value.
“With App Clips, Caesars is now able to offer guests a contextual, powerful utility at their point of need while also driving app downloads and usage among current and prospective loyalty members.”
App Clips, released earlier this year are simple, strong, native app experiences that give users the ease of performing a particular task without downloading a mobile app. App Clips are highly contextual in nature, accessible via QR codes, NFC touchpoints, or brand communications connections, and can help remove friction from the consumer journey while also enhancing the discoverability of the complete native mobile experience of a brand.
Jeffrey De Korte, Senior Vice President of Consumer Marketing for Caesars Entertainment said: “Via Caesars’ App Clip, we are able to offer guests a frictionless means of navigating their way through Caesars Palace Las Vegas and an ‘on the spot’ ability to book a restaurant reservation at Flamingo Las Vegas with ease and convenience.
“Simultaneously, we are enhancing the overall brand experience for our guests, driving trial of our loyalty app and removing barriers to commerce in ways we never could before.”
Bernardo de Albergaria, Airship’s Chief Commercial Officer added: “Caesars’ smart use of transactional App Clip notifications is a great demonstration of the proactive and personalised experiences customers can expect from their full loyalty app.
“App Clips address some of the biggest and most expensive marketing challenges of the past decade — app discovery and user acquisition — while helping marketers prove the value of notifications before asking for the opt in.”