---
title: "Behind the Scenes: How Two North Texas Companies Are Reshaping the Pet Industry | Bottle Rocket"
description: Disrupting industries with the latest technological digital transformations is what we do best. We helped Animal Supply Company do just that. See how we did it.
image: https://blog.bottlerocketstudios.com/hubfs/Imported_Blog_Media/BR_Dog-3.jpg
---

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[Jun 7, 2019 11:00:34 AM](https://blog.bottlerocketstudios.com/behind-the-scenes-how-two-north-texas-companies-are-reshaping-the-pet-industry)

# [Behind the Scenes: How Two North Texas Companies Are Reshaping the Pet Industry](https://blog.bottlerocketstudios.com/behind-the-scenes-how-two-north-texas-companies-are-reshaping-the-pet-industry)

Two years ago, when Bottle Rocket, an Addison-based technology company, and Animal Supply Company (ASC), an Irving-based distributor of specialty pet products to independent retailers, first met, neither company could have imagined where their journey might take them.

Fast forward two years, and the results of the partnership are not only changing the way ASC does business, but also disrupting the almost $100 billion pet industry.

\*As originally published on Dallasinnovates.com\*

Continue reading on [Dallas Innovates.](https://dallasinnovates.com/behind-the-scenes-how-two-north-texas-companies-are-reshaping-the-pet-industry-1236/?fbclid=IwAR2gMTW_xKogZIDNaCXRa8ilJBGOfcChXcMCUJVM-GQGt1galMIpBgSqCLM)

Published by Bottle Rocket in [Retail](https://blog.bottlerocketstudios.com/tag/retail), [Digital Transformation](https://blog.bottlerocketstudios.com/tag/digital-transformation), [News and Awards](https://blog.bottlerocketstudios.com/tag/news-and-awards), [Strategy and Insights](https://blog.bottlerocketstudios.com/tag/strategy-and-insights)

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