events. ideas. points of view.

Check out the latest and greatest happenings around the rocket. We’ll do our best to keep you informed on all things new and now.

Personalization in the Marketplace: A Deep Dive for QSRs

Peter Klayman provides his take on the personalization tactics that top national QSR brands are implementing and what these brands can do to drive greater retention

WWDC 2021 Recap

WWDC 2021 took place two months ago but many of us are still trying to absorb all the new technologies and improvements introduced this go around.

Behind Every Brand is a Great Experience, and Vice Versa – Why Today’s Customer Expects Synergy

Rajesh Midha and Steve Soechtig explore the evolution of digital engagement and the inextricable link between a brand and an experience.

Tips From An Expert: Designing Effective Employee Experiences For Today’s Modern Workplace

If you are considering building or rebuilding an employee-facing digital solution consider these tips.

Product Roadmap Is Not Product Strategy

What’s the difference between a product roadmap and a product strategy? We explore the distinction between the two.

3 Tips to Becoming a More Product-Led Organization

The word has taken on a whole new meaning and carries greater value, especially for companies looking to become truly product led.

A look back at WWDC 2020 and forward to WWDC 2021

During WWDC 2021, our technical leaders share their hopes and ideas of what is coming next.

15 Must-Have Features Of A Successful, User-Friendly Mobile App

15 tech industry experts from Forbes Technology Council share must-have features of a successful, user-friendly mobile app.

Resources for Juneteenth

Along with our friends at Ogilvy, we have compiled a list of books, articles, videos, podcasts and learnings to educate yourself and others in honor of Juneteenth.

Google I/O 2021 Top Announcements From Rocketeers’ Perspective

Google held the first-ever 100% virtual I/O this year! Check out the announcements made during conference last week.

Why Quick-Serves Should Invest in Long-Term Digital Change

Many boards and executive teams had to confront a difficult reality: they had underinvested in digital and needed to accelerate capabilities ASAP.

Freedom of Choice with Flutter

Any significant investment in digital solutions considers cross-platform technologies at some point, we dive into different solutions.

Nine Cost-Effective Ways Businesses Can Use Tech To Reach New Customers

Nine members share cost-effective ways businesses—particularly tech businesses—can leverage technology to reach potential new customers.

Increasing Patient Engagement and Lowering Medical Non-Adherence

Rajesh Midha examines how healthcare providers can look towards digital experiences as a way to increase patient engagement.

Developed by Bottle Rocket, SCL Health App empowers patients to take active role in their health

SCL Health has launched a new streamlined experience that empowers its patients to take a more active role in their health.

Strategies Grocers Can Use to Tempt Customers Back to In-Store Shopping in 2021

With consumer behavior changing almost immeasurably over the past year, grocers must now think outside the box to keep and increase customer loyalty.

Everything You Need to Know About Personalization for Restaurants

Join us and our friends at Amplitude on April 22 to hear how other leading restaurants are using personalization in their businesses.

How travel brands are using Apple’s App Clip to drive engagement, touchless experiences

Several brands have introduced App Clips as a way to provide a frictionless experience for travelers as well as increase customer engagement.

Retaining the divided attention of post-COVID QSR customers

Quick Service Restaurants face an uncertain future. Here’s how they can win in a digital marketplace with customers staying at home.

Restaurants After COVID: How to Navigate the Digital Future

Peter Klayman highlights three core practices that restaurants should consider for navigating the now, comeback, and future.

13 Expert Tips For Boosting Your Company’s Mobile Site Performance And UX

13 experts from Forbes Technology Council share their best tips for optimizing modern websites and designing them for the mobile era.

Want to Build Products Customers Love? Prioritize Iteration.

Implementing continuous iteration into your business will help you create products that people grow to love over time.

The Fourth Law of Customer Retention

Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits.

11 Of The Top IT Investments Businesses Will Make In 2021

11 members of Forbes Technology Council offer their top predictions on the specific types of IT investments businesses will be making in 2021

10 Tech Leaders Share Their Favorite Edtech Innovations

10 members of Forbes Technology Council share the most compelling piece of EdTech they’ve seen recently and why they’re impressed by it.

12 Ways For Tech Companies Using Consumers’ Data To Earn Their Trust

12 members of Forbes Technology Council shared tips for companies that want to build trust with consumers when it comes to using their personal data.

New Class of Online Grocery Shoppers Brings Fresh Industry Demands

How grocers cultivate customer loyalty with digital strategies will determine their market positioning in the unpredictable year ahead.

13 Smart Home Tech Features To Anticipate In The Next Decade

13 experts discuss some of the smart innovations and key features of home tech they expect to see become commonplace within the next decade.

15 Digital Payment Upgrades That Would Improve The Customer Experience

15 tech experts look at the ways digital payment technology can be improved to cement its usage and improve the customer experience.

Product Managers Versus Project Managers: We Need Some Clarity

There’s an obvious need for clarity between the two roles: What are some of the key differences that are simple for all interested parties to understand?

Bottle Rocket Named One of the Top Mobile App Development Companies in Dallas 2021 by Digital.com

Digital.com compiled a list of the best mobile application developers in the area based on many variables and evaluated 43 companies.

11 Must-Have Features For A Competitive Business Website

11 Forbes Technology Council members share the essential features your business website must include to keep up in the digital marketplace.

13 Big Changes 5G Will Bring To Businesses And Consumers In 2021

13 industry experts from Forbes Technology Council take a look at the significant impacts 5G may make for both businesses and consumers.

Grocers could face a tough time in the coming year

COVID-19 has been the catalyst for incredible grocery market growth and e-commerce adoption.

Let’s Face It, 2020 Was Hard.

2020 has managed to teach us a few things and forever changed the way brands and consumers interact. Now it's our turn to share our learnings with you.

Marketing in 2021: The impact of blockchain on CX

Tim Duncan discusses how marketers can use blockchain technology to build better relationships with their customers.

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